BDS (Business Development Specialist) Home Health (19781)

Cantex•Fort Worth, TX

65d

About The Position

The Business Development Specialist is responsible for the overall design, management, and execution of the Company's Business Development Department in the assigned area. This position will be responsible for developing and promoting a strategic sale and marketing plan that will achieve or exceed budgeted census goals in the assigned area.

Requirements

3 years of Home Health experience in implementing successful business development strategies in local markets
Thorough understanding of Home Health, Long Term Care Market and referral sources including acute care markets in the assigned geographic area
History of successful sales training of internal and external business development staff
Proven history of achieving or exceeding admission goals
Ability to identify market needs and trends.
Excellent communication and organization skills
Working knowledge of Microsoft Office Applications
Ability to read, write, and speak the English language.

Nice To Haves

Some college education in a Marketing related field, preferred.

Responsibilities

Serve as the key member of the leadership team to develop, manage, and implement sales and marketing strategies for the assigned region.
Maintain the established census goals and quality mix by influencing the Business Development team.
Spearhead business development initiatives that advance the regions' market share and growth strategies
Develop strategic relationships with all referral sources including within acute care settings and physician practices.
Understand the demographic analysis of the existing and future markets to maximize business development approach.
Assist in the evaluation of all collateral materials including print, media and on-line advertising to be current and to meet market and technological standards
Develop advertising campaigns, public relations opportunities and other marketing plans to build new business relationships.
Assist Community leaders in recruiting and hiring talent responsible for local census development.
Partner with the Community leaders to conduct on-going training, coaching, and development of internal sales team.
Assist in the classroom and field sales training business development team
Monitor the utilization of lead tracking system and compile data to impact positive conversion ratios.