Business Development Specialist Manager (On & Off Premise Non-Traditional)

Red Bull•New York, NY

59d

About The Position

Reporting to the Director of Distribution, you will lead a team of Business Development Specialists responsible for driving Red Bull's product availability and visibility across all business segments. Your primary responsibilities include supervising account audits, gathering market insights, and implementing strategic changes to enhance in-store execution. By utilizing data-driven decision-making and building strong relationships, you will ensure sustainable growth in Red Bull's brand presence and sales performance within your designated territory. As a leader, you will guide the Business Development Specialists in identifying growth opportunities, cultivating key accounts, and executing initiatives that strengthen Red Bull's competitive edge in the market. Your overarching objective is to develop scalable solutions that optimize product distribution, visibility, and profitability.

Requirements

Over 2 years of experience in the beverage industry, gastronomy, hospitality, catering, marketing, and sales.
Strong analytical abilities coupled with excellent communication, negotiation, and interpersonal skills.
Proficiency in using CRM tools, Microsoft Office Suite, and preferably Business Intelligence (BI) tools or software.
A creative and solution-oriented mindset with a proactive approach to problem-solving.
Self-motivated individual with the ability to work independently.
Capable of thriving in fast-paced and dynamic environments while effectively managing multiple priorities.
Fluent in English; proficiency in additional languages is considered an advantage.
Travel 20-30%
Permanent
Benefits eligible

Responsibilities

Manage the daily operations of Business Development Specialists, ensuring alignment with business goals and priorities.
Offer coaching, training, and mentorship to team members to promote performance improvement and professional development.
Establish clear performance metrics and conduct regular evaluations to ensure the success of both individuals and the team.
Encourage collaboration across departments to coordinate strategies and initiatives effectively.
Conduct comprehensive account reviews and audits to evaluate the overall condition of key accounts and identify potential opportunities for future growth.
Analyze data related to beverage availability, distribution strategies, pricing structures, and market gaps to generate actionable insights.
Create strategic plans aimed at enhancing account performance, focusing on factors such as SKU availability, equipment placement, and operational improvements.
Ensure adherence to follow-up actions and successful implementation of recommended changes.
Monitor competitive threats, analyze market trends, and identify new business opportunities to provide actionable insights to senior leadership.
Collaborate with the team to pinpoint distribution gaps and explore alternative market routes.
Oversee negotiations and finalize upcoming distribution agreements to drive business growth and expansion.
Develop and sustain relationships with high-priority accounts, ensuring exceptional execution in both On-Premise and Off-Premise channels.
Identify current and future product needs within accounts and seek opportunities to boost sales.
Ensure accounts receive proper servicing from Musketeers and RBDC to promote increased sales.
Supervise the team's customer prospecting initiatives, ensuring alignment with channel and segment strategies.
Uphold execution standards with a focus on optimizing product assortment and visibility.
Determine the most efficient route to market.
Conduct regular field visits to key accounts and potential prospects to assess performance and identify opportunities for improvement.
Supervise survey completion, follow-up appointments, and asset tagging to ensure accurate and actionable reporting.
Ensure the timely and effective execution of strategic priorities, including visiting accounts, making cold calls, and optimizing routes.