The Business Development Senior Manager is accountable for engaging with Sales across their assigned Territory or Market Segment to achieve retention revenue new business growth and client satisfaction goals within the designated territory and accounts for one or more SITA Business Lines. They bring ATI and technology subject matter expertise and business acumen of our customers business processes. With Sales Reps they engage in a consultative selling approach throughout the course of a deal building customers' and sales reps' awareness of offerings and helping reps improve their confidence and capabilities.