About the position
The Business Development Representative will manage the day-to-day sales and marketing activities for Caring Transitions. This role involves developing long-term network referral sources and creating both short and long-term marketing strategies. The representative will serve as the main point of contact with referral sources and prospects, working closely with the team to identify and analyze prospect needs and wants. The position requires effective communication with prospects to identify and structure their goals, as well as taking increasing responsibility for the sales and closing process. Additionally, the representative will work to improve and expand the Caring Transitions business through innovation, implementation, documentation, and quantification of marketing processes. This is a per diem role, and hours will depend on business needs.
Responsibilities
- Develop relationships with networking and referral source partners through regular meetings, phone calls, and electronic communications
- Manage and improve lead generation, assist in converting leads to sales
- Coordinate and lead prospect meetings with a prepared agenda
- Sell service packages that meet the needs, wants, and objectives of senior clients
- Schedule and present at trade shows, public education events, and networking events
- Work with management and Marketing Support Specialist to originate content and success stories for business communications, social media, referral partners, public education, and media relations
- Develop and implement marketing plans, including product positioning, campaign strategies, and market strategy insights
- Understand, discover, and leverage strategic business opportunities and partnerships
- Schedule and manage marketing tactics and activities utilizing cross-functional project management and social media tools
- Maintain effective internal communications regarding marketing functions and activities
