Business Development Representative

Caring Transitions•Rochester Hills, MI

1d•Onsite

About The Position

The Business Development Representative plays a vital role in helping individuals and families navigate significant life transitions with confidence, dignity, and support. This position is responsible for developing referral relationships, generating qualified leads, and serving as a trusted first point of contact for clients and community partners. Our clients are often older adults, seniors, adult children, caregivers, and families facing major life changes, including downsizing, senior relocation, estate clear-outs, divorce, death of a loved one, hoarding situations, move management, and home preparation for sale. Because of this, the role requires much more than sales ability; it requires empathy, patience, professionalism, and the ability to build trust during highly emotional and sometimes overwhelming seasons of life. This role is essential to the growth of the business and to the experience our clients have from the very beginning. The ideal candidate will be comfortable serving in a mix of outside sales, community networking, and in-home consultations, while representing the company with compassion, confidence, and care. This is an important relationship-centered role that directly impacts the families we serve and the professionals who trust us with their referrals. The Business Development Representative helps ensure clients feel seen, understood, and supported during difficult transitions, while also helping build the partnerships that allow our company to grow and serve more people in our community. Success in this role means not only meeting sales goals, but also becoming a trusted resource for families, caregivers, and referral partners who need guidance during times of change.

Requirements

Minimum of 2 years of experience in sales and/or marketing with proven results.
Excellent interpersonal and communication skills with the ability to build rapport and trust quickly.
Strong verbal and written communication skills.
Ability to lead conversations with empathy and professionalism, especially in emotionally sensitive situations.
Motivated self-starter with strong organization, time management, and follow-through.
Strong consultative sales skills and an understanding of the sales process.
Ability to identify opportunities for growth in sales and community partnerships.
Comfortable working independently while staying aligned with company goals and standards.
Proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook.
Willingness to travel locally throughout the territory.
Must be adaptable, organized, and comfortable with a role where no two days are alike.

Nice To Haves

Experience serving older adults, seniors, aging populations, or families in transition is strongly preferred.
Experience in relationship-based industries such as senior services, healthcare, community outreach, home services, relocation, estate services, or real estate is highly valued.
Compassionate and mission-driven
Patient and professional communicator
Relationship-focused and community-minded
Confident in both networking and one-on-one consultations
Sensitive to the needs of elderly clients and families experiencing stress or loss
Able to balance business growth with exceptional client care

Responsibilities

Work within a defined territory to identify, develop, and maintain referral relationships and new business opportunities.
Build and strengthen relationships with referral partners who regularly serve older adults and families in transition, including: senior living communities, assisted living and memory care professionals, social workers and case managers, hospitals and healthcare providers, home care agencies, probate, estate planning, and elder law attorneys, real estate agents, funeral home professionals, community organizations, churches, and other trusted local resources.
Conduct outreach through phone calls, email, networking events, in-person meetings, presentations, and local travel.
Educate referral partners and prospective clients on company services and how those services support families during major life transitions.
Conduct sales consultations and in-home consultations with professionalism, compassion, and confidence.
Develop trusted relationships with families navigating sensitive situations such as downsizing, senior moves, estate-related transitions, death of a loved one, divorce, hoarding, and preparing a home for sale.
Generate qualified leads, secure contracts, and cultivate long-term referral relationships for continued business growth.
Stay in close contact with existing accounts and leads to create brand awareness, provide education, and encourage repeat referrals.
Manage a weekly schedule that includes outreach, networking meetings, consultations, follow-up, and relationship development activities.
Travel to active job sites to ensure clients feel informed, comfortable, and supported, and that the team has what is needed to help create a smooth transition.
Increase brand awareness in the marketplace by implementing strategic market growth initiatives and business development plans.
Achieve monthly and quarterly sales and revenue goals based on company expectations and standards.
Provide comprehensive weekly reporting to the owner on activity, progress, opportunities, and growth efforts.
Support and utilize sales and marketing tools including branded materials, social media, sales training resources, webinars, and event-driven campaigns.