Business Development Representative

Cova • Denver, CO

8d • $50,000 - $65,000 • Hybrid

About The Position

As a Business Development Representative (BDR), you will play a critical role on our sales team by managing inbound inquiries, while executing high-volume outbound prospecting efforts. This role is ideal for someone with proven BDR or inside sales experience who is motivated to build, refine, and grow within the BDR function long-term. We’re looking for someone who thrives in a high-activity environment, enjoys the fundamentals of pipeline generation, and takes pride in consistently creating qualified opportunities. If you bring a strong work ethic, resilience, and a passion for sales, along with an interest in the cannabis industry, you’ll be a great fit. Salary / Job Environment $50,000 – $65,000 USD, plus additional variable compensation. This is a full-time hybrid position, with a minimum two days per week in office. Initial training will be conducted in-office.

Requirements

• 1-2+ years of dedicated BDR, or high-volume outbound sales experience (required)
• Demonstrated success and commitment to growing within a BDR or pipeline generation role
• Strong cold calling skills with the ability to confidently engage prospects throughout the day
• Excellent verbal communication and relationship-building abilities
• Comfortable working in a fast-paced, metrics-driven environment with high activity expectations
• Experience using CRM systems (e.g., Salesforce) and familiarity with business software tools
• Highly organized with strong multitasking and follow-up skills
• Ability to adapt messaging across diverse customer segments

Nice To Haves

• Previous experience or working knowledge of the cannabis industry, cannabis retail, or related technologies
• Experience in SaaS or technology sales environments

Responsibilities

• Execute 50+ outbound cold calls daily to generate new business opportunities across expanding markets
• Manage both inbound and outbound lead flows, qualifying prospects and identifying high-quality opportunities
• Partner closely with Account Executives across North America to schedule meetings and advance deals
• Re-engage existing prospects within the Cova database to drive pipeline growth
• Consistently nurture leads through structured follow-up and targeted outreach campaigns
• Identify and escalate high-value opportunities to Territory and Strategic Account teams
• Act as a knowledgeable and professional ambassador of Cova and its product offerings
• Maintain accurate and up-to-date records of all sales activities in Salesforce CRM
• Meet and exceed activity and pipeline generation targets on a consistent basis

Benefits

• Begin your journey with a competitive starting salary!
• Enjoy peace of mind with a comprehensive benefits package for you and your entire family.
• Embrace work-life harmony with a flexible hybrid working environment and generous vacation and sick time policies
• We care about your family, offering maternity, adoption, and paternity leave salary top ups as well as ten “New Baby Days” for all parents welcoming a new child into their life.
• Enjoy a “Cultural Day” off annually to celebrate a day of religious or cultural significance.
• Give back with up to 6 days of paid time off annually for volunteering or personal learning.
• We believe in the value of taking time to refresh, re-energize, and reflect on your career journey. Employees are granted a seven-week sabbatical after every seven years of employment!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees