Business Development Representative

Toshiba Global Commerce Solutions - External•Durham, NC

31d

About The Position

Toshiba Global Commerce Solutions is seeking a Business Development Representative. The Business Development Representative (BDR) plays a critical role as the first point of contact in the sales process, creating a strong first impression of Toshiba with prospective customers. This role is responsible for generating and qualifying high-quality leads, developing early-stage opportunities, and transitioning them to Sales for closure. The BDR partners closely with Account Executives, Sales Leadership, and Marketing to identify and engage target accounts using modern methodologies such as Account-Based Marketing (ABM), Conversational Selling, and Social Selling.

Requirements

Bachelor’s degree or equivalent experience.
5+ years of experience in business development, lead generation, sales, or marketing.
Demonstrated success in generating and nurturing leads and exceeding performance targets.
Strong communication skills (verbal, written, and active listening).
Proven ability to engage and influence C-level executives.
Skilled in objection handling, discovery, and value-based selling.
Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Self-motivated with strong drive, resilience, and creativity.
Comfortable with cold calling and handling rejection in a metrics-driven environment.
Disciplined in activity planning, goal setting, and CRM documentation (Salesforce).

Nice To Haves

Experience in the retail technology industry (vendor or client side).
Proficient with tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, and sales engagement platforms.
Strong interest in building a long-term career in technology sales or marketing.

Responsibilities

Research target accounts, key stakeholders, and industry segments (with a focus on retail).
Identify decision-makers and develop targeted outreach strategies.
Build informed, customized engagement plans to position Toshiba solutions effectively.
Leverage contact lists from Sales and Marketing to drive demand generation activities.
Partner to identify and act on leads generated from campaigns, events, and programs.
Align with Account Executives and Sales Leaders to prioritize accounts and outreach strategies.
Generate new business through outbound prospecting (calls, email, LinkedIn, and social channels).
Clearly and effectively communicate Toshiba’s retail value proposition.
Qualify inbound and outbound leads using defined criteria and processes.
Nurture prospects by understanding use cases, pain points, and desired business outcomes.
Set qualified meetings and hand off opportunities to Sales and Services teams.
Maintain a consistent pipeline of high-quality opportunities, prioritizing quality over quantity.
Document all activities and manage pipeline in Salesforce.com.
Collaborate with Sales to develop strategies that meet revenue goals.
Track, measure, and report on lead generation performance and pipeline progression.
Provide feedback to Marketing to refine messaging and campaign effectiveness.
Perform other related duties as assigned.