Business Development Representative

LifePoint Hospitals•Holyoke, MA

32d

About The Position

The Business Development Representative is responsible, in conjunction with the BD Director, for implementing the hospital's business development plan/strategy. Identifies, establishes and maintains relationships with hospital referral sources. Plans and/or attends community events to increase community awareness and to present a positive for the hospital. Serves as a liaison between the hospital, referral sources and the community, consistently providing an high level of customer service.

Requirements

Education: Bachelor's degree in marketing, business administration or related field preferred, combination of education and professional experience may be acceptable
License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
Additional Requirements: Must show proof of automobile insurance.

Responsibilities

Provides effective account management of assigned accounts.
Actively seeks to identify new potential referral sources.
Assists in ensuring all admissions are well-coordinated with the hospital's intake and referral office, business office, MD and case management.
Attends and contributes to BD team meetings and appropriate sub-committee meetings.
Develops monthly/quarterly business development plans for assigned accounts as required.
Routinely participates in relevant community organized meetings and programs.
Participates in the development and execution of marketing special events as assigned by the Director of BD.
Assists the Director of BD in maintaining the marketing budget and recommends cost saving measures.
Keeps referral sources informed of program changes within the hospital.
Consistently markets the hospital to build community awareness and ensure a positive image of the hospital.
Displays fiscal responsibility.