Business Development Representative, NY (Software Startup)

Opply•New York, NY

2d•$60,000 - $70,000•Hybrid

About The Position

Business Development Representative (BDR) – USA (Hybrid) Location: New York 10016 office (Hybrid 3-5 days per week in office) Team: Commercial (Growth) Compensation: $60,000 -$70,000 base + uncapped OTE (Year 1 OTE $30,000) About Opply Opply is modernizing how scaling food and consumer goods brands buy ingredients, solving a $1 trillion market inefficiency that's been overlooked for decades. Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We've built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay. We're a scaling, VC-backed by Index Ventures, Anthemis, and Chalfen Ventures, with unicorn angels from GoCardless, Flow.io, and Trouva. We've won StartUp of the Year and Supply Chain Specialists of the Year, and we're scaling fast across the UK and USA. This is category-defining work in a massive, underserved market. The Role As a BDR at Opply, you'll create new business opportunities with scaling USA food and consumer goods brands. You'll own the top of the funnel: prospecting, qualifying, and booking high-quality discovery meetings for the commercial team. This isn't a script-reading role. You'll have open territory, real autonomy, and the backing to build outbound mastery in a fast-growth environment. If you're competitive, curious, and want to accelerate into an elite sales career, this is the role.

Requirements

1-5 years experience in high outbound Sales in a Business Development role
Track record of hitting or exceeding targets (consistent performance, not one-off wins)
B2B sales experience targeting SMB customers
Early stage startup experience / You’ve started a business or similar yourself
Experience or interest in the food/consumer goods industry with brands and suppliers preferred
Experience in selling software / technology

Nice To Haves

Experience or interest in the food/consumer goods industry with brands and suppliers preferred

Responsibilities

Prospect and engage USA brands through traditional outbound sales methods, attending nationwide industry events, hosting your own events, and growing a network in your city. Book meetings with founders and operators at scaling food and consumer goods companies
Build multi-channel sequences that break through noise and create genuine conversations
Run discovery-style calls focused on operational pain, cashflow pressure, and supply chain challenges
Qualify opportunities with precision: budget, authority, need, and timeline
Set up high-quality handoffs to Account Executives with clear context and next steps
Keep the CRM clean, accurate, and actionable (your pipeline is your reputation)
Share insights from the market with Growth, Marketing, and Product to sharpen targeting and messaging
Represent Opply professionally at industry events and in the broader market