Business Development Representative

Informa Group Plc. • Irving, TX

11h • Hybrid

About The Position

The Business Development Representative is an entry-level sales role focused on building and qualifying the sales pipeline for Informa Markets' events. This position serves as the first point of contact for prospective clients and offers significant growth opportunities, mentorship, and support to drive revenue generation. Informa Markets creates global platforms for industries to trade, innovate, and grow, organizing over 450 large-scale branded and transaction-led B2B events. The company also provides data, digital content, and year-round online platforms for businesses to showcase products and for buyers to conduct research, generating valuable leads.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent working experience.
• Strong verbal and written communication skills with professional phone presence.
• Excellent time management and attention to detail.
• Proficiency in Microsoft Office Suite, CRM platforms, and sales tools.
• Comfortable with cold calling and email outreach.
• Self-motivated and able to work autonomously.
• Coachable and eager to learn.

Nice To Haves

• 1-3 years of experience in sales, customer service, or business development preferred.
• Interest in developing a career in B2B sales.
• Familiarity with Salesforce CRM and sales automation tools preferred.

Responsibilities

• Conduct cold calls and email campaigns to generate leads.
• Qualify inbound leads from marketing, website inquiries, and trade shows.
• Research business opportunities and schedule discovery meetings.
• Maintain accurate lead data in Salesforce CRM.
• Update and manage client and prospect contact information.
• Research company profiles and decision-makers.
• Ensure data accuracy and create targeted prospect lists.
• Track and report lead performance metrics.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.
• Follow up on payments and resolve issues with Finance.
• Address customer inquiries and escalate complex cases.
• Support sales managers with research and proposals.
• Build relationships with early-stage prospects.
• Conduct introductory calls and qualify opportunities.
• Transition leads to sales reps and maintain follow-up schedules.
• Collaborate with marketing to improve campaigns.

Benefits

• A welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Take up to four days per year to volunteer, with charity match funding available too
• The opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees