Business Development Representative
About The Position
The Business Development Representative (BDR) will be responsible for maintaining and scaling viaPeople’s sales engine. This role sits at the intersection of sales development, lead operations, and sales analytics. You will own lead ingestion, enrichment, and sourcing efforts while partnering closely with sales leadership to ensure pipeline health, data quality, and visibility into performance. This role is ideal for someone who is highly organized, data-oriented, and motivated by building systems that enable consistent outbound success. This is a foundational role on the growth team with clear exposure to sales strategy, tooling, and performance metrics.
Requirements
- Bachelor’s degree preferred (or equivalent experience)
- 3 years of experience in BDR, SDR, sales operations, or revenue operations roles
- Strong analytical and organizational skills with attention to detail
- Experience working with CRM systems (Salesforce, HubSpot, or similar)
- Comfortable working with spreadsheets, dashboards, and basic reporting
- Strong written and verbal communication skills
- Self-starter who thrives in a fast-moving, early-growth environment
Nice To Haves
- Interest in B2B SaaS, HR technology, or sales operations is a plus
Responsibilities
- Own inbound lead intake, qualification, routing, and enrichment
- Proactively source new leads through research, outbound prospecting, and targeted account lists
- Support outbound campaigns via email, LinkedIn, and other prospecting tools
- Identify ideal customer profiles (ICPs) and buying personas in partnership with sales leadership
- Maintain clean, accurate, and enriched CRM data
- Ensure lead and account records are consistently updated and standardized
- Track funnel performance from lead to opportunity
- Identify gaps, bottlenecks, and drop-off points in the sales process
- Build and maintain sales dashboards and reporting to track: Lead volume and source Conversion rates Pipeline coverage Activity metrics
- Provide regular reporting and insights to sales leadership
- Support forecasting and pipeline reviews with accurate data
- Work closely with Sales, Marketing, and Leadership to align on pipeline goals
- Provide feedback on lead quality and campaign effectiveness
- Support Account Executives by ensuring qualified, well-researched leads
Benefits
- Competitive Compensation Package
- Performance-based bonus tied to pipeline and data quality metrics
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Generous unlimited PTO and holiday schedule
- Direct exposure to sales strategy, tooling decisions, and leadership
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
