Business Development Representative

Bronson Behavioral Hospital•Battle Creek, MI

27d•$53,000 - $78,000

About The Position

At Bronson Behavioral Health, our mission is Leading Care with Light—providing compassionate, evidence‑based inpatient treatment for adults with mental health and co‑occurring substance use disorders. As a Business Development Representative, you’ll build trusted relationships with physicians, hospitals, and community partners while expanding access to personalized, comprehensive care. This role is ideal for a relationship‑driven professional who enjoys community outreach, collaboration with clinical and admissions teams, and representing high‑quality behavioral health services. If you’re motivated by purpose, connection, and making a real impact, we’d love to hear from you. The salary range for this role is $53,000 - $78,000 per year. This position requires approximately 80% travel throughout the Lakeshore, Kalamazoo, and Grand Rapids areas. Bronson offers competitive pay and many other great benefits: Three Medical Plan Levels, Dental and Vision Insurance HSA with a Company Contribution FSA Dependent Care Flexible Spending Account Basic Life/AD&D and Supplemental Life Insurance Short-Term and Long-Term Disability Insurance 401k with a Company Match EAP (Employee Assistance Program) Employee Discount Program Vacation, Sick Time, Personal Days, and 8 Paid Holidays Tuition Reimbursement Access to continuing education credits at no cost to you Paid training and professional development

Requirements

High school diploma or equivalent required. Bachelor's degree in Marketing or related health or social services field preferred.
Two or more years’ experience in sales and/or marketing required.
Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile, where facility requires.

Responsibilities

Collaborate closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
Develop strong relationships with key referral sources.
Identify opportunities for partnering and growth.
Manage leads from referral sources and ensure efficient admissions process for clients.
Increase the number of referral sources within a facility such as with physician, social workers and discharge planners.
Coordinate with clinical assessment team on referrals for admission based on the services provided by the facility.
Educate patients, families, community and other referral sources on programs, services and amenities provided within facility.
Coordinate the completion of admission process and ensure appropriate resources are obtained.
Travel frequently within community, scheduling meetings and developing contacts/referral sources.
Document referral sources within appropriate contact management system.
Develop events and educational forums that demonstrate programs and provide an opportunity to identify potential referral sources.
Maintain existing referral relationships.
Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results.
Represent facility in professional forums and communicate mission in all outreach interactions.
Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
Provide the facility or receiving team with appropriate information to facilitate admission when necessary.
Create outreach initiatives that will ensure regular communication with top referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.