Business Development Representative- Senior Market Focus

Acadia Healthcare Inc.•Fort Myers, FL

63d

About The Position

We are seeking a compassionate and driven Business Development Representative to lead outreach and engagement efforts focused on the senior population. This role is ideal for someone who understands the unique needs of older adults and is passionate about creating meaningful partnerships that improve their quality of life. You will be responsible for identifying opportunities, building relationships with senior-focused organizations, and driving growth in this specialized market.

Requirements

Proven experience in business development, sales, or outreach-preferably in healthcare, senior services, or wellness.
Strong interpersonal and communication skills, with a warm and empathetic approach.
Familiarity with the senior market, including trends, challenges, and key players.
Ability to travel locally for meetings and events.
Passion for improving the lives of older adults.

Nice To Haves

Experience working with senior living communities, home care agencies, or geriatric healthcare providers.
Knowledge of aging-related products, services, or technologies.
Background in social work, gerontology, or community engagement is a plus.

Responsibilities

Market Development: Identify and pursue new business opportunities within the senior care, wellness, and lifestyle sectors.
Relationship Building: Cultivate strong relationships with senior living communities, healthcare providers, advocacy groups, and other stakeholders.
Needs Assessment: Understand the challenges and preferences of older adults to tailor solutions that meet their needs.
Outreach & Engagement: Represent the company at senior-focused events, expos, and community gatherings.
Collaboration: Work cross-functionally with marketing, product, and service teams to ensure offerings are senior-friendly and accessible.
Sales Strategy: Develop and execute sales strategies that resonate with the senior demographic and their caregivers.
Education & Advocacy: Serve as a knowledgeable resource on aging-related topics and promote awareness of our services.

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