Business Development Representative

MCIM by Fulcrum CollaborationsGlen Allen, VA
5h

About The Position

We’re looking for a driven, disciplined Business Development Representative (BDR) to fuel pipeline growth across colocation, AI/HPC, and enterprise data center operators. This is a junior-to-mid level role (3–5 years of experience) focused primarily on outbound prospecting, cold calling, account research, and lead qualification in support of our Account Executive team. You will play a critical role in identifying and engaging decision-makers across operations, engineering, reliability, and executive leadership within mission-critical environments. You will sit within the Marketing team, partnering closely with Sales to execute outbound strategy and generate qualified pipeline in high-value accounts.

Requirements

  • 2-4 years of experience in BDR, SDR, inside sales, or cold calling and research
  • Experience selling into enterprise B2B accounts required
  • Experience in data centers, infrastructure software, industrial SaaS, or adjacent verticals strongly preferred
  • Proven ability to generate qualified meetings through outbound calling
  • Strong verbal communication skills and confidence engaging senior stakeholders
  • Highly organized, disciplined, and metrics-driven
  • Experience using CRM platforms (e.g., Salesforce) and sales engagement tools
  • Self-starter mindset with the ability to manage daily activity goals independently

Nice To Haves

  • Experience in data centers, infrastructure software, industrial SaaS, or adjacent verticals strongly preferred

Responsibilities

  • Outbound Prospecting & Lead Generation
  • Execute high-volume, high-quality outbound calling and email campaigns into colocation, hyperscale, AI/HPC, and enterprise data center accounts
  • Identify and engage target personas including Site Chiefs, Directors of Operations, VPs of Infrastructure, and C-suite leaders
  • Research accounts to understand operational maturity, portfolio size, and potential fit
  • Personalize outreach based on industry trends (AI density, uptime risk, SLA pressure, sustainability mandates, etc.)
  • Consistently meet or exceed daily and weekly call and activity targets
  • Pipeline Development
  • Qualify inbound and outbound leads using defined criteria (firmographic, technical, and buying signals)
  • Schedule and confirm high-quality discovery meetings for Account Executives
  • Maintain clean, accurate CRM data and track engagement across all touchpoints
  • Partner closely with AEs to align on account strategy and multi-threaded outreach
  • Market Intelligence & Account Strategy
  • Monitor target accounts for trigger events (new builds, expansion announcements, leadership changes, M&A activity)
  • Identify whitespace opportunities within prospect portfolios
  • Provide feedback to Marketing and Sales leadership on messaging effectiveness and market response
  • Contribute to account-based strategies in priority verticals
  • Cross-Functional Collaboration
  • Align with Marketing on campaign follow-up and event-based outreach
  • Support trade show and industry event prospecting efforts
  • Participate in weekly pipeline and strategy meetings with Sales leadership
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