Business Development Representative

Later•Vancouver, WA

10d•$60,000 - $80,000•Hybrid

About The Position

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. About This Role This is a new business, outbound sales development role focused on Mid-Market and Enterprise segments. The primary objective of this role is to create qualified pipeline by booking high-quality meetings with marketing and growth leaders at best-fit brands. You will own a defined territory of target accounts, with opportunity to hunt open accounts, and generate new opportunities through highly customized outreach - including tailored email, personalized LinkedIn engagement, and confident cold calling. Creative, insight-led outreach is encouraged. This is not a high-volume, script-driven prospecting role. Our BDRs operate as early-stage strategic sellers - identifying brands where influencer marketing and creator commerce are active, spotting opportunities for scale or performance optimization, and earning conversations through relevant, data-aware messaging. You will partner closely with Sales Directors and the broader GTM organization to surface opportunities aligned to Later’s influencer campaign and creator commerce model, including managed campaigns, annual programs, and performance-driven solutions. This role reports to the Director of Business Development and sits within the Sales organization.

Requirements

Demonstrated history of high performance (academics, athletics, leadership, or professional roles)
Strong internal standards and accountability
Motivated by performance-based compensation and ambitious targets
Willing to go the extra mile to achieve goals
Experience in customer facing roles, sales, SDR, or marketing roles preferred but not required
Understanding of creator marketing and a deep desire to learn about and be involved in the industry
Strong written, verbal, and phone communication skills
Strong organizational and task prioritization skills at a high volume
Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Responsibilities

Develop and execute a targeted outbound strategy within a defined Mid-Market or Enterprise territory
Work with an average of 2 Sales Directors, meeting weekly with prepared account notes for strategic collaboration and strategy planning
Identify high-potential brands and agencies aligned to Later’s ICP
Analyze social presence, creator partnerships, and campaign signals to assess program maturity
Prioritize accounts based on strategic fit and revenue potential
Craft personalized outbound across email, phone, LinkedIn, and events
Ground messaging in observable brand signals and market context
Position Later as a data-driven influencer marketing and creator commerce partner
Generate qualified discovery meetings that convert into real revenue opportunities
Maintain a disciplined outbound cadence and pipeline hygiene
Accurately track activity and engagement in CRM & account territory planner
Monitor response patterns and continuously refine outreach strategy
Contribute insights that improve team targeting, messaging, and performance
Share market feedback and prospect insights to inform go-to-market & team evolution
Contribute to playbooks and best practices that elevate overall team performance