About The Position

Binary Defense is seeking an experienced and strategic Business Development Representative (BDR). This BDR will be responsible for designing and implementing scalable inbound and outbound prospecting strategies, optimizing sales handoff processes, and aligning with sales and marketing teams to drive revenue growth. This is a hands-on position leveraging ABM (Account-Based Marketing) strategies, and utilizing cutting-edge sales technology, including Salesforce, HubSpot, 6sense, and Salesloft.

Requirements

  • Strong sales presentation, communication, and closing skills with a proven ability to generate and sustain new business.
  • Experienced in managing outside sales, time, and territory effectively to maximize results.
  • Exceptional verbal and written communication skills with the ability to present complex ideas clearly and persuasively.
  • Capable of managing multiple activities, handling rejection, and maintaining focus on achieving goals.
  • Keen attention to detail, ensuring accuracy in proposals, negotiations, and account management.
  • Skilled in consultative sales methods, understanding customer pain points, and offering tailored solutions that deliver measurable value.

Nice To Haves

  • Solid history of sales success in a BDR or SDR role, preferably within a technology services environment.
  • Expertise in solutions selling and value-based sales approaches.
  • Experience working in a performance-based compensation structure.
  • Degree education is preferred but not essential for the right candidate.
  • Proficiency in CRM systems, MS Office, and other relevant sales tools.

Responsibilities

  • Define lead scoring and prioritization criteria, leveraging 6sense and HubSpot to focus on high-intent leads.
  • Implement structured email, call, and follow-up cadences to maximize engagement and conversions.
  • Apply qualification frameworks such as BANT, MEDDIC, or CHAMP to ensure leads meet the right criteria before passing to sales.
  • Track and analyze conversion rates from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to Opportunity to optimize the funnel.
  • Develop target account strategies using intent data from 6sense to prioritize high-propensity accounts.
  • Align outbound prospecting with ABM strategies (one-to-one, one-to-few) and execute highly personalized outreach.
  • Collaborate with marketing on multi-channel campaigns (LinkedIn, email, calls, direct mail, etc.) to increase engagement.
  • Build customized sales plays based on buying signals and industry-specific pain points.
  • Track and report on core KPIs, including Meetings Set, Meetings Held, Sales-Qualified Opportunities (SQOs), Pipeline, and Conversion Rates.
  • Monitor secondary metrics to identify areas for improvement, including response time to inbound leads and outbound touchpoint-to-meeting ratio.
  • Utilize Salesforce, HubSpot, 6sense, and Salesloft for lead and pipeline tracking, inbound lead management, intent-based targeting, and outreach automation.

Benefits

  • Competitive medical, dental and vision coverage for employees and dependents.
  • 401k match which vests every payroll.
  • Flexible and remote friendly work environment.
  • Training opportunities to expand your skill set.

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What This Job Offers

Job Type

Full-time

Career Level

Entry Level

Education Level

Bachelor's degree

Number of Employees

101-250 employees

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