Business Development Representative - Inbound

GCA Services Group • Atlanta, GA

279d • Hybrid

About The Position

The Inside Sales Representative generates and qualifies new sales opportunities in targeted markets. The role involves converting marketing-generated leads into sales opportunities via inbound calls and webforms. The Inbound rep will use Salesforce to customize messaging, maintain accurate records, and drive daily communication to generate sales-qualified opportunities for field sales. You will build strong prospect relationships, ensuring an exceptional experience that sets the stage for future sales. Collaborating with outside sales and marketing, you will assist with provided campaigns and execute targeted strategies to engage prospects. You will perform needs assessments and identify decision-makers to generate qualified opportunities. The ideal candidate will meet lead quotas, as well as promote collaboration within your own team and beyond to deliver valuable insights to support company-wide revenue growth.

Requirements

• BA/BS degree preferred but not required.
• 1-2 years in Sales Development or Lead Generation role preferred but not required.
• Strong selling instincts, excellent written/verbal communication, and relationship-building skills.
• Positive and energetic phone demeanor, excellent listening skills, and the ability to create tailored messaging.
• Highly organized, detail-oriented, and adaptable to changing priorities in a fast-paced environment.
• Ability to multi-task, prioritize, and manage time effectively.
• Team player with a proven ability to meet or exceed sales-qualified lead quotas.
• Motivated, persistent, and driven to succeed, with a self-starting attitude and strong work ethic.
• Skilled in Salesforce and CRM tools; familiarity with automated outreach tools and marketing automation software (e.g., Marketo) is a plus.
• Excellent problem-solving abilities and a high standard of ethics and integrity in all interactions.
• Ability to research accounts, identify key players, and continuously learn industry trends to drive results.

Responsibilities

• Develop and maintain strong relationships with new customers, serving as the initial main point of contact to ensure satisfaction and address inbound inquiries via calls and webforms.
• Remain available to accept 20-30+ inbound inquiries a day.
• Build and nurture prospect relationships by performing needs assessments to identify pain points.
• Respond promptly to inquiries via phone and email and use Salesforce to prioritize and track opportunities as they move through the sales pipeline.
• Create tailored messaging, including email templates, call scripts, etc., to address prospects' needs, conducting 30 communication touchpoints daily (inbound, outbound, and email) to prospects.
• Present company products and services to potential clients, effectively communicating value propositions to drive sales.
• Track customer engagement using Salesforce to tailor follow-ups and communication strategies.
• Develop, educate, and qualify inbound leads within targeted markets, researching accounts to identify key players and generate interest.
• Stimulate opportunities and pass well-qualified leads to sales teams, ensuring they are fully informed for further development and follow-up.
• Partner with outside sales representatives to create and execute targeted outbound campaigns, utilizing Salesforce data to identify high-potential prospects.
• Maintain accurate records of all sales activities, customer interactions, and pipeline status in Salesforce.
• Stay informed about industry trends, competitor activities, and product knowledge to continuously improve sales techniques and strategies.
• Consistently achieve sales-qualified lead quotas to support revenue objectives.

Benefits

• Comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree