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The Business Development Rep (BDR) is a strategic role within the GTM team. The BDR identifies and qualifies new sales opportunities through using a blend of inbound and outbound prospecting. They create cross-functional alignment with Sales to build a consistent number of opportunities to provide a predictable and scalable pipeline for revenue growth and closed won business. Three core elements of the BDR role include prospecting, identifying, qualifying, and cultivating sales opportunities through a strategic blend of outbound and inbound techniques; bringing together research on key accounts from the GTM team, specialists, and tools; and developing coordinated strategies for follow-up and account penetration.
