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The Business Development Officer is responsible for sourcing and developing new business for the bank within an assigned sales territory. This role involves analyzing the needs of prospects and providing information about the bank's products and services that can enhance their financial position. The officer follows the bank's segmentation policy and collaborates with Relationship Managers and Team Leaders across various business units to close deals and implement banking services. Additionally, the officer interacts with bank colleagues to discuss prospects and referrals, formulates sales strategies, and documents all calling activity in the designated reporting system, myCNB, providing timely reports to management.