Business Development Manager - Healthcare TPA

Heathos LLC•Fort Lauderdale, FL

About The Position

Heathos is transforming the healthcare insurance landscape through a connected, data-driven ecosystem that simplifies complexity and drives long-term success. Built on trust, innovation, and integrity, we provide technology, services, and insights that support agencies, carriers, and members at every stage. Our family of brands—FirstEnroll, AdminOne, and SonicMarketing—works together to streamline operations and deliver a seamless insurance experience The Business Development Manager (BDM) is responsible for driving Heathos’ growth by identifying, recruiting, activating, and enabling Independent Marketing Organizations (IMOs), agencies, and agents to adopt Heathos’ benefits-enablement platforms — FirstEnroll, AdminOne, and SonicMarketing. This role owns the full sales cycle: outbound prospecting, lead qualification, pipeline management, platform demonstrations, contracting, and post-onboarding engagement. The BDM ensures partners achieve early and sustained productivity by positioning Heathos as a strategic, technology-enabled partner that helps distribution sell faster, enroll smarter, and scale more efficiently.

Requirements

Bachelor’s degree in business, marketing, or related field.
7–10 years in business development, channel sales, or broker/agent recruitment within insurance or benefits technology.
Experience with IMOs, agencies, FMOs, MGA/SGA structures strongly preferred.
Proven success in new partner acquisition and activation.
Proficiency in CRM tools (Salesforce preferred) and Microsoft Office Suite.
Comfort with virtual presentations, digital prospecting tools, and data reporting.
Pipeline Mastery: Skilled at sourcing, qualifying, nurturing, and converting leads through all stages.
Consultative Selling: Translates platform features into clear, quantifiable ROI for agency partners.
Distribution Knowledge: Deep understanding of IMOs, agencies, FMOs, downline structures, and commission hierarchies.
Channel Enablement: Able to design and execute partner activations and sales campaigns.
CRM Excellence: High comfort level with CRM-driven sales environments and data discipline.

Responsibilities

New Business Development & Partner Recruitment
Identify, source, and recruit IMOs, agencies, and agents across priority markets.
Execute proactive prospecting strategies, leveraging digital outreach, events, and partner referrals.
Conduct market research to identify distribution gaps, emerging opportunities, and competitive signals.
Build high-quality pipelines grounded in outbound motion, transparency, and accountability.
Sales & Revenue Generation
Develop and execute sales plans aligned to quarterly and annual new partner acquisition targets.
Deliver compelling value propositions and ROI-based presentations that articulate the impact of Heathos platforms.
Negotiate partnership agreements, closing deals that support long-term revenue and activation goals.
Pipeline Management & CRM Discipline
Maintain complete, accurate records of outreach, conversations, and opportunity stages in CRM (Salesforce preferred).
Use CRM dashboards and data insights to prioritize outreach, improve conversion rates, and optimize forecasts.
Uphold activity-based performance expectations including outreach, demos, and follow-ups.
Channel Enablement, Activation & Collaboration
Partner with marketing to design campaigns that drive awareness, conversion, and early production.
Work closely with onboarding and operations to create smooth transitions from contracting to activation.
Deliver training, demos, and enablement support to ensure partners fully leverage FirstEnroll, AdminOne, and SonicMarketing.
Identify opportunities to cross-sell platform capabilities based on partner needs.
Reporting, Analysis & Continuous Improvement
Monitor performance metrics (calls, demos, activations, revenue contribution) and communicate progress regularly.
Analyze partner activity, pipeline health, and conversion data to refine strategies.
Provide market intelligence and product feedback that informs future platform enhancements.