Business Development Manager

Farmers Guardian Ltd•London, CA

20d•Hybrid

About The Position

Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards. We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events. If you are looking to join an ambitious, supportive and high-energy team working at the heart of the UK agriculture sector, we would love to hear from you. Role Overview We are looking for a driven and commercially minded Business Development Manager to join the team behind LAMMA — the UK’s leading agricultural machinery and equipment event. Reporting to the Portfolio Director, you will play a key role in driving the continued growth of the event through proactive sales activity, new business development and strong account management. This role focuses on identifying new commercial opportunities, building strong industry relationships and delivering revenue growth across exhibition space, sponsorship and partnerships. You will work closely with marketing and operations teams to ensure exhibitors achieve strong ROI from participating in LAMMA.

Requirements

Proven experience in exhibition sales, event sponsorship sales or B2B media sales
Demonstrated success in meeting or exceeding revenue targets
Strong new business development and relationship-building skills
Confident communicator with excellent presentation and negotiation skills
Ability to understand client needs and develop commercially effective solutions
Highly organised with strong time management and pipeline management skills
Experience using CRM systems for sales tracking and forecasting

Nice To Haves

Interest in or knowledge of the agriculture sector is desirable

Responsibilities

Generate revenue through the sale of exhibition space, sponsorship and partnerships
Proactively identify and convert new business opportunities within the agricultural machinery and supplier markets
Develop and manage a pipeline of prospects through outbound sales activity including phone, video and face-to-face meetings
Build strong relationships with exhibitors and industry stakeholders to maximise retention and long-term value
Understand client objectives and recommend solutions that deliver measurable ROI
Accurately forecast sales performance and manage pipeline activity through CRM systems
Represent LAMMA and Agriconnect at industry events, meetings and trade shows
Monitor industry trends and competitor activity to identify new growth opportunities
Work collaboratively with marketing and operations teams to ensure a successful exhibitor experience