Business Development Manager, Programmatic Demand & Supply Partnerships

Newsweek • New York, NY

131d

About The Position

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our proprietary DSP delivers precision targeting on a percentage-of-media-spend billing model and our Exchange aggregates premium digital inventory. We’re looking for a seasoned business development professional to drive revenue growth, secure both demand-side and supply-side partnerships and help shape our product strategy through client insights. The Business Development Manager will own the full partnership lifecycle, with a direct revenue goal tied to DSP media spend and exchange transactions. They will be responsible for identifying, pitching, and closing new demand-side partnerships, expanding supply relationships, and collaborating with clients to identify product needs and inform feature development. This is a high-impact role where success is measured by revenue growth, partner retention, and actionable feedback to guide product innovation. The successful candidate will work in a hybrid work environment with the flexibility to work from home, and work in our corporate headquarters in New York City on a weekly basis.

Requirements

• 4+ years in ad tech business development, with proven success in achieving revenue targets.
• Demonstrated success in driving DSP and/or exchange partnerships that resulted in measurable revenue growth.
• In-depth understanding of programmatic ecosystems (DSP, SSP, RTB, PMP).
• Familiarity with health care provider and consumer targeting, data privacy, and compliance requirements.
• Strong revenue-driven mindset with a track record of meeting or exceeding sales quotas.
• Exceptional communication and presentation skills, comfortable engaging senior stakeholders.
• Ability to translate client needs into actionable product and feature recommendations.
• Understanding of DSP operations, campaign analytics, and data integrations.
• CRM proficiency (Salesforce, HubSpot) and experience with analytics/reporting platforms.

Nice To Haves

• Existing relationships with agencies, DSPs, or healthcare-focused publishers.
• Experience working with product teams to influence ad tech features or workflows.

Responsibilities

• Build and manage a pipeline of DSP clients, agencies, and inventory suppliers.
• Achieve quarterly and annual revenue goals tied to DSP media spend and exchange deals.
• Track performance and report progress against revenue KPIs.
• Partner with programmatic sales to ensure curated PMP access is available to DSP clients, enabling them to activate advertiser spend.
• Monetize, sell, and highlight the value of 1st Party Data as it relates to HCP and DTC.
• Drive adoption of the DSP and onboarding of premium publishers/SSPs.
• Negotiate commercial terms (percentage-of-media-spend fees, revenue shares, technical integration).
• Act as the voice of the customer, collecting partner feedback on features and performance.
• Collaborate with the Product and Engineering teams to influence product roadmap and enhancements.
• Help define requirements for tools, reporting, and data integrations that improve partner satisfaction.
• Serve as the key point of contact for new and existing partners.
• Identify upsell opportunities, grow partner relationships, and drive long-term engagement.
• Stay ahead of programmatic, HCP/DTC data trends, and regulatory changes.
• Leverage competitive analysis to refine our positioning and go-to-market approach.
• Partner with AdOps to ensure smooth technical integrations and campaign setup.
• Develop partner-facing collateral, playbooks, and performance reports.

Benefits

• Salary range: up to $150,000 commensurate with experience.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 251-500 employees