Business Development Manager, On-Premise - Maryland/DC

Diageo • Washington, DC

1d • Hybrid

About The Position

About Diageo: With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company, featuring global icons like Johnnie Walker, Guinness, Tanqueray, Smirnoff, and Don Julio. The company encourages enthusiasm, curiosity, exploration, collaboration, and innovation to unlock a brighter future and create a career worth celebrating. About the Function: The Sales team focuses on building relationships and connecting with customers to sell brands in new and vibrant markets. They operate across different markets, channels, and areas of expertise, utilizing consumer insight and digital platforms to reach new customers and achieve growth potential. The company supports learning and growth for its employees. About the role: This role is responsible for driving rate of sale and growth in key outlets, building and strengthening customer relationships, and championing flawless outlet execution. The Business Development Manager will achieve volume and dNSV targets, develop high-value accounts, and deploy localized activation strategies that elevate brand visibility, strengthen customer connection, and reinforce brand storytelling. They will call on key Multi-Outlet Groups and Regional Customers, contribute market insights regarding promotions, pricing, customer and consumer behavior shifts, and competitive activity. The role also involves ensuring outlet execution compliance with Diageo brand standards, visibility guidelines, and commercial priorities.

Responsibilities

• Drive Rate of Sale & Growth in Key Outlets
• Achieve volume, dNSV sales growth vs target
• Develop and deploy localized activation strategies that elevate brand visibility, strengthen customer connection, and reinforce brand storytelling
• Build & Strengthen Customer Relationships
• Call on key Multi-Outlet Groups and Regional Customers
• Contribute market insights (e.g., promotion, pricing, customer and consumer behavior shifts and competitive activity)
• Champion Flawless Outlet Execution
• Ensure assigned outlets meet Diageo brand standards, visibility guidelines, and commercial priorities
• Manage budget
• Focus on Depletions
• Focus on Execution Standards: PODS, display, menus, shelf
• Focus on Share vs. ROH by region

Benefits

• Attractive Rewards and Benefits package
• Annual incentive payment (for eligible roles)
• Stock awards (for eligible roles)
• Healthcare benefits
• Retirement benefits
• Short-term disability coverage
• Long-term disability coverage
• Basic life insurance
• Wellness benefits
• Industry leading parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees