Business Development Manager, LinkedIn Marketing Solutions

LinkedIn•New York, NY

6d•Hybrid

About The Position

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. This role will be based in San Francisco, Sunnyvale, or New York City. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. LinkedIn’s Business Development team plays a critical role in executing and accelerating LinkedIn’s Product roadmap and strategy. The BD team is responsible for driving growth, engagement, and monetization globally through partnerships. We do so by articulating partner strategies, identifying and executing the right deals, and managing partnerships and strategic initiatives, in collaboration with product and other cross-functional teams; collaboration with Product Management to conceive and execute product integration opportunities is critical. This role is responsible for driving the growth of LinkedIn’s Measurement and insights by sharing data to key partners including analytics, attribution, and marketing automation providers. The Business Development Manager plays a significant leadership role in LinkedIn’s business and product teams. This role is an excellent opportunity to join a small team that leads long-term company-wide product and partnerships initiatives that impact hundreds of millions of professionals and organizations worldwide, and the scope of this role will be focused on developing and executing high impact product and partnership strategies that help LinkedIn customers understand and optimize the performance of their LinkedIn Marketing investments. This person will possess relevant partnership experience in the advertising measurement industry, measurement subject matter expertise, a proven ability to work well cross functionally to define and implement new solutions, and an infectious passion for LinkedIn and the B2B space.

Requirements

Bachelor of Science in Economics or equivalent experience
5+ years of experience in partnership related role (e.g. Business Development, Partner Management) in a technology company

Nice To Haves

Experience in or advising in the B2B advertising and marketing space.
Experience and interest in Ads Measurement and/or attribution, optimization, identity, including knowledge of prevalent industry approaches run by ad platforms, customers, and 3P vendors and how those solutions influence advertiser decisioning.
Experience in an analytical role or responsibilities (e.g. consulting firm, investment bank, corporate M&A/Corporate Strategy or Business Operations) ideally working on product strategy
Technical understanding of 3rd party measurement including signals that power these tools, data sharing practices, and partnership options available based on specific technical scenarios
Demonstrated experience managing or structuring complex product partnerships
Demonstrated ability to perform in an entrepreneurial setting, working independently across multiple groups and thriving in a dynamic environment
Strong written and oral communication skills, with a demonstrated ability to distill complex ideas into clear messaging for both C-Suite and technical audiences
Personal values align with LinkedIn core values and ability to collaborate effectively in a win-win fashion with XFN teams and partners
Acts like an owner, takes responsibility for one’s actions and for outcomes related to one’s decisions; passionate about the success of LinkedIn’s members, customers and partners.
Comfortable working under deadlines and producing key deliverables - and having fun in this working environment!

Responsibilities

Develop and execute strategies and partnerships for the Measurement partner program from conception to launch, establishing clear goals, incentives and operational cadence for the program.
Collaborate with partners and cross-functional teams to drive adoption of Measurement products
Drive innovation and incubation of new partnerships and use cases with key partners to increase adoption of valuable partner-run Measurement solutions
Establish and maintain strategic partner relationships between LinkedIn and key Measurement, martech/ salestech partners and relevant industry groups
Leverage relationships & knowledge to bring ecosystem insights to inform LinkedIn strategy and roadmap
Negotiate partnership agreements working with Legal and other cross functional teams to drive to decisions and commitment on deal points
Synthesize and share relevant ecosystem insights about the digital advertising industry and innovations in advertising measurement with LinkedIn’s leaders and executives.
Work with other groups across the organization, including but not limited to Sales, Product, Engineering, Partner Engineering, Marketing, Communications, and Legal to drive value through partnerships and visibility of BD activities.
Leverage data analysis and market insights to develop executive-level business case quantifying the size of prize and value exchange of key partnerships
Travel may be required for this role.