Business Development Manager- Healthcare Vertical (Florida)

Elkay Manufacturing•Field, NM

About The Position

The Business Development Manager – Healthcare Vertical is responsible for designing, executing, and continuously optimizing the full go‑to‑market strategy for the healthcare market. This role requires a deep understanding of how healthcare systems, hospitals, and related stakeholders make decisions regarding new construction, renovation, and MRO purchasing. Acting as the public face of the company within the healthcare industry, this individual will drive demand generation, develop high‑impact content, support sales enablement efforts, and position the organization as a trusted leader across key healthcare engineering, planning, and infection‑prevention communities. Ideal candidate lives in Florida.

Requirements

Proven experience in business development, vertical market strategy, or product marketing—preferably within the healthcare sector.
Deep understanding of the healthcare decision‑making ecosystem and strong relationships within key industry organizations.
Exceptional communication and presentation skills, with demonstrated ability to speak at national events.
Strong strategic thinking capabilities with the ability to quickly create effective content, tools, and sales enablement materials.
Demonstrated success building and executing go‑to‑market strategies.
Ability to navigate highly cross‑functional environments and collaborate effectively with sales, product, and marketing teams.
Strong analytical skills and comfort managing KPI‑driven performance.
Candidates must live in Florida

Responsibilities

Market Expertise & Customer Insight
Possess deep knowledge of how products are utilized across the healthcare vertical, including the value propositions driving decisions for new builds, renovations, and MRO initiatives.
Monitor competitor activity within the vertical, identifying opportunities for differentiation, value creation, and market share growth.
Understand all key decision makers and influencers within the healthcare ecosystem—facility managers, engineers, infection preventionists, planners, architects, and owners—and tailor messaging to each role’s priorities and language.
Maintain strong connections within the healthcare community, including ASHE, AMFP, APIC, and other relevant associations.
Industry Leadership & Public Representation
Serve as the public face of the company for the healthcare vertical.
Secure and deliver high‑quality national and regional speaking engagements at industry events, CEU sessions, and partner forums.
Confidently present to technical and non‑technical audiences of all sizes, adapting content effectively to each audience.
Sales Enablement & Collaboration
Work closely with the NOA Healthcare Sales Team, ASMs, and AE BDMs to provide market intelligence, product knowledge, and sales tools needed to effectively target and close opportunities.
Identify and develop all necessary tools, content, and campaigns required to accelerate funnel creation and conversion.
Develop tools and materials that enable sales teams to secure meetings, accelerate win rates, and increase solution breadth sold into hospitals and healthcare systems.
Regularly support or lead presentations for decision makers and influencers across channels, architectural/engineering firms, and ownership groups.
Content Creation & Demand Generation
Create high‑quality, audience‑specific content using the language, challenges, and value propositions unique to healthcare decision makers.
Develop white papers, case studies, videos, tools, and other assets that clearly articulate how the company solves critical challenges for healthcare systems.
Partner with marketing to determine the optimal media mix for generating demand, securing speaking opportunities, earning CEUs, and driving product presentations and sales meetings.
Lead demand‑generation campaigns focused on MQL, SQL, and funnel growth.
Performance Management & KPIs
Own and deliver against KPIs for presentations, CEUs, meetings, MQLs, SQLs, and funnel generation.
Utilize insights from performance data to refine strategies and improve results.