Business Development Manager - FoodService

Vita Coco

4d•$50,000 - $55,000•Remote

About The Position

The Vita Coco Company is on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn’t getting enough credit in the U.S. Fast forward: we’re now a publicly traded company (NASDAQ: COCO). As a Public Benefit Corporation and Certified B Corporation, we’re serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore. The Vita Coco Company is searching for a Business Development Manager -Foodservice based in New York Metro Area. This person will lead market research efforts across the USA to achieve product distribution, display execution, and drive revenue goals. Business Development Manager will focus on creating marketing and distribution strategies for the food service channel in the and represent the company to broadline distributor partners in all business development-oriented activities. This is a remote field role covering USA and will report directly to the Director Broadline Distribution

Requirements

Bachelor's degree (or equivalent) in Marketing or Business (Marketing Specialization preferred)
0-2 years’ experience in Marketing, Sales, or Distribution; Food & Beverage or CPG industry preferred
Able to lift 10–35 lb product cases and place items on overhead shelves
Valid driver’s license and personal vehicle required for travel between accounts
Physically able to stand and walk for long periods daily
Innovative approach to accounts and expanding business
Skilled in strategy development, sales data analysis, trade/business analytics, and forecasting trends
Must be willing to travel at least 50% of the time.
Professional demeanor with strong customer service, interpersonal, and communication skills
Effective presentations, public speaking, and premium selling
Team player who works independently when needed; highly analytical and detail-oriented
Proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)

Responsibilities

Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors.
Promote the full Vita Coco range at each account, achieve KPIs, secure product displays, and expand distribution availability.
Use VIP Karma to track account visits, record achievements, and streamline your daily schedule.
Gather and interpret data on customer purchase patterns; review monthly sales reports to spot opportunities and evaluate underperforming accounts.
Coordinate and support tradeshow activities for Broadline teams.
Build strong partnerships with Broadline Sales, sharing best practices.
Establish and nurture relationships with key retail accounts while opening new accounts to boost brand visibility and distribution.
Communicate regularly about distribution execution, highlighting successes and necessary follow-ups from major activities.
Assess and audit individual accounts and execution after each visit.
Partner with the Field Marketing team to support retail and consumer activities whenever in the market.