Lead the technical sales process of our DTM software and Panel Shop Automation Machinery by developing and executing sales plans in North America. Collaborating cross-functionally with product, engineering, implementation, and support teams to help accelerate growth. Identifying and pursuing new business in target sectors (e.g., panel shops, machine builders, system integrators, manufacturing). Cultivating and nurturing relationships with OEMs, partners, and existing customers. Qualifying leads, managing pipelines, forecasting sales, and reporting progress using CRM tools. Leading product demos, workshops, pilot programs, industry events, and trade shows to generate leads and raise brand awareness. Training and educating the company's sales teams to increase opportunities generated by improving their understanding of the DTM platform portfolio (software + machines) Eliciting, identifying, and documenting customer requirements, pain points, and constraints; mapping them to the DTM solution stack to provide configuration recommendations, ROI and TCO analyses, and business case justifications. Supporting the hand-off to delivery/implementation teams, ensuring all technical information is clear and correct. Driving deals from discovery through contract, including proposal preparation, negotiation, and compliance. Collaborating with R&D and product teams to help align the product roadmap to customer requirements. Preparing and presenting proposals, statements of work (SOWs), and end-to-end solution pricing. Transforming into a trusted advisor to customers by supporting customers' onboarding, training, and adoption to drive customer success and reduce churn.