We're looking for people who put their innovation to work to advance our success - and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. In this position, you will lead the technical sales process of our DTM software and Panel Shop Automation Machinery by developing and executing sales plans in North America. You will collaborate cross-functionally with product, engineering, implementation, and support teams to help accelerate growth. Your role will involve identifying and pursuing new business in target sectors such as panel shops, machine builders, system integrators, and manufacturing. You will cultivate and nurture relationships with OEMs, partners, and existing customers, qualifying leads, managing pipelines, forecasting sales, and reporting progress using CRM tools. Additionally, you will lead product demos, workshops, pilot programs, industry events, and trade shows to generate leads and raise brand awareness. Training and educating the company's sales teams to increase opportunities generated by improving their understanding of the DTM platform portfolio will also be part of your responsibilities. You will elicit, identify, and document customer requirements, pain points, and constraints; mapping them to the DTM solution stack to provide configuration recommendations, ROI and TCO analyses, and business case justifications. Supporting the hand-off to delivery/implementation teams, ensuring all technical information is clear and correct, will be crucial. You will drive deals from discovery through contract, including proposal preparation, negotiation, and compliance. Collaborating with R&D and product teams to help align the product roadmap to customer requirements, preparing and presenting proposals, statements of work (SOWs), and end-to-end solution pricing will be essential. Transforming into a trusted advisor to customers by supporting their onboarding, training, and adoption to drive customer success and reduce churn is a key aspect of this role.