Business Development Executive

Abilis Health Plan•Louisville, KY

About The Position

The Business Development Executive is responsible for driving strategic growth of our Institutional Special Needs Plan (I-SNP) through high-value partnerships with skilled nursing facilities (SNFs), long-term care (LTC) operators, assisted living communities, and post-acute providers. This role sits at the intersection of sales, relationship management, healthcare operations, and value-based care performance. The ideal candidate understands that success in an I-SNP is not just enrolling members — it is becoming a preferred clinical and operational partner to facilities by improving outcomes, reducing total cost of care, and aligning incentives. This is not traditional Medicare sales. This is facility-centric, value-based partnership development.

Requirements

3+ years in one or more of the following: Managed Care Contracting Long-term care sales or account management Medicare Advantage / SNP sales LTC pharmacy, therapy, or post-acute services business development SNF/LTC operations leadership
Experience working directly with SNF/LTC administrators or regional operators
Proven track record of building referral partnerships
Relationship building at executive and facility levels
Healthcare consultative selling
Presentation and education skills
Pipeline and territory management
Strategic thinking and market development
Ability to collaborate cross-functionally with clinical and operations teams
Estimated travel approximately 40%

Nice To Haves

Understanding of Medicare Advantage and/or I-SNP model preferred

Responsibilities

Identify, target, and build relationships with SNFs, LTC operators, and assisted living communities in assigned markets
Position the I-SNP as a clinical and financial partner, not just a payer
Present the I-SNP value proposition to administrators, DONs, regional operators, and ownership groups
Develop facility champion relationships that generate consistent referrals
Build and manage a qualified pipeline of facilities and eligible residents
Work with facility staff to identify I-SNP eligible residents
Coordinate with enrollment teams to convert referrals into compliant enrollments
Track and report on referral sources, conversion rates, and growth metrics
Educate facility partners on how the I-SNP improves readmissions, medication management, primary care access, care coordination, quality measure, and collaboration with clinical, pharmacy, and care coordination teams to ensure facilities see real value.
Represent the health plan at LTC association meetings, conferences, and industry events
Serve as the primary point of contact for facility leadership
Maintain ongoing relationships to ensure retention and satisfaction
Monitor competitor activity (other I-SNPs, MA plans, ACOs)
Identify market opportunities for expansion within existing facility networks
Provide feedback to leadership on market needs and partnership opportunities