Business Development Director

Sierra Meadows & Ascend Behavioral Health•Fresno, CA

11d•Hybrid

About The Position

The Director of Business Development at Tatum Psychology Employment Group will lead referral expansion and strategic partnership development across all levels of care within Ascend and Sierra Meadows Behavioral Health. The Director of Business Development will focus on building and maintaining high-value referral partnerships, strengthening legacy accounts, identifying new market opportunities, and collaborating on marketing, digital visibility, SEO/SEM, and brand strategy. This role combines relationship development, data-driven growth strategy, and executive-level collaboration.

Requirements

EDUCATION: Bachelor’s Degree in Marketing, Business Administration, Healthcare Administration, or a related field
RELATED EXPERIENCE: Five (5)+ years of experience in business development, healthcare sales, or behavioral health growth strategy.
OTHER EXPERIENCE / SKILLS REQUIRED: Demonstrated success building referral pipelines and strategic partnerships.
Experience collaborating on marketing initiatives (digital campaigns, SEO/SEM, paid media, brand positioning).
Executive-level communication and presentation skills.
Demonstrated ability and comfort working with data, KPIs, and growth metrics.
Experience working with culturally diverse individuals and communities or have otherwise demonstrated a commitment to strengthening engagement of a diverse community and skill in communicating with diverse populations.
Familiarity with equity and/or diversity initiatives within an organization.
Written and oral communication skills sufficient to perform essential functions.
Demonstrated ability to make decisions independently and use initiative to accomplish complex assignments with general instruction and guidance.
Demonstrated ability to exercise judgment and integrity on the job with confidentiality, tact, and diplomacy.
Demonstrated ability to organize time and other resources to perform multiple tasks.
Demonstrated ability to complete work accurately and in a timely manner with attention to detail.
Demonstrated ability to work well with others and to provide effective team leadership.
Proficiency in word processing and database and/or spreadsheet applications.
Physical and mental attributes sufficient to perform essential functions.
Demonstrated ability to recognize merit, excellence and intelligence in staff and potential employees.
Valid Driver's License /Clean Driving Record

Nice To Haves

Familiar understanding of mental health and/or substance use disorder treatment.
Proficient in English Language.
Proficient communicator.

Responsibilities

Strategic Partnership Development
Develop and manage referral relationships with hospitals, psychiatrists, therapists, treatment centers, healthcare systems, and community organizations.
Cultivate and grow legacy referral accounts through consistent, high-value engagement.
Identify new strategic partnerships and emerging referral sources.
Represent Ascend and Sierra Meadows at conferences, networking events, and community forums.
Deliver presentations articulating clinical excellence and program differentiation.
Monitor referral trends and align outreach efforts with census targets.
Marketing & Growth Strategy Collaboration
Collaborate with executive leadership and marketing partners on brand positioning and campaign direction.
Provide insight into SEP/SEM, paid media, digital advertising, and outreach initiatives.
Support social media strategy and content alignment with referral growth goals.
Evaluate ROI of outreach and marketing initiatives.
Analyze admissions and conversion data to inform targeted growth strategies.
Market Intelligence & Expansion Strategy
Monitor industry trends and competitive landscape.
Identify service gaps and opportunities for program expansion.
Provide strategic recommendations directly to executive leadership.
Align community presence with long-term growth initiatives.
CRM & Performance Management
Maintain accurate referral tracking and follow-up within CRM.
Analyze conversion trends and identify optimization opportunities.
Develop data-driven outreach plans based on performance metrics.
Performs other duties as may be assigned.
Follows and supports TPEG policies and procedures.
Works collaboratively and cooperatively with internal and external partners.
Represents TPEG, Inc., by embodying the mission, vision and values of the organization.
Travels occasionally during the workday and on occasional overnight stay. (Compensation for mileage, food and lodging provided.)
Maintains regular attendance at work and company activities and demonstrates punctuality regarding
Displays creativity and vision in recommending new tactics and strategies.
Expands and updates job knowledge through educational opportunities and professional learning.