Business Development Director - CPG

Hanover Research

8d•$80,000 - $125,000•Hybrid

About The Position

The Consumer Packaged Goods (CPG) Business Development Director consults senior-level CPG Executives about how research can transform their companies, customers and consumers. A highly motivated CPG sales professional can use their knowledge of market trends and Hanover’s market research capabilities to craft compelling solutions and generate revenue for the company while maximizing personal earning potential. Our CPG Business Development Directors play a critical role driving the growth and expansion of one of the fastest growing sectors of our firm. They are passionate about the CPG industry and are dedicated to high-performance in their career.

Requirements

Bachelor’s degree preferred (business, social sciences, education, communications, political science, economics, psychology, public policy preferred)
4-7 years of consultative sales experience working in market research or a related field
2-5+ years of experience selling into the Consumer Packaged Good industry
Familiarity with the CPG value chain across branded and private label manufacturers.
Natural curiosity
Grit – namely the ability to power through challenges with a positive mindset, creativity, and drive
Exceptional oral and written communication skills and the ability to teach, tailor, and lead a narrative.
Business acumen – namely the ability to understand and empathize the root causes and needs of senior-level CPG executives
Strong organization skills and ability to manage a busy pipeline and meeting calendar
Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint) and Salesforce

Responsibilities

Own a full-cycle sales process from initial outreach to client onboarding
Segment a territory of approximately 700+ accounts to strategically target and engage via a multi-channel approach (email, phone, social media, in-person events, etc.)
Consult with prospects to identify challenges and issues impacting their CPG business
Educate prospects on solutions offered by Hanover’s unique products and services, including a.) a fixed-fee annual engagement model, b.) ad hoc productized offerings, and c.) new innovations.
Manage a robust pipeline of prospects vis-à-vis a dedicated Business Development Associate working in tandem with you
Accurately forecast based upon realistic opportunity assessment
Meet challenging monthly, quarterly, and annual revenue goals
Embrace on-going learning and bring a can-do mindset to business building

Benefits

Competitive base salary and uncapped commission earning potential (Top performers earning exceeding $200K+ OTE)
Award-winning training program on markets, research methodologies and sales skills
Starting at 18+ days Paid Time Off
14 observed holidays, including Juneteenth, Indigenous People Day and personal floating days
401(K) employer matching programs
Comprehensive health and dental benefits package
Health and wellness packages with discounts to local gym
Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha’s Kitchen, DC SPCA
Community service opportunities
Unlimited snacks and beverages in office