Business Development Coordinator - Sand Mountain Park & Amphitheater
About The Position
The Business Development Coordinator will promote Sand Mountain Park & Amphitheater as a premier sport, recreation, and training destination. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more. This position will have the shared responsibility of working in conjunction with the General Manager to generate events and sponsorship revenue for the facility. The Business Development Coordinator is responsible for sales and contractual agreements for meetings, banquets, corporate team building, birthday parties, sponsorships, and special events.
Requirements
- A bachelor's degree in recreation, sports management, or related field preferred
- 3-5 years appropriate sales experience required
- Experience in youth sports, trade shows, consumer shows or convention sales preferred
- Experience in contract negotiations, event creation, and planning preferred
- Must have excellent interpersonal, problem solving, and negotiating skills
- Must have excellent verbal and written communication skills
- Must have strong organizational skills
- Must have excellent computer skills, including Word, Excel, PowerPoint, etc.
- Must be able to work flexible schedules including weekends, nights, and holidays
- Prior responsibility in P&L management and budget oversight
Responsibilities
- Creating the marketing plan in partnership with the General Manager
- Executing the marketing plan and strategic initiatives
- Managing and updating the venue website
- Content development for digital or social media
- Designing flyers and promotional materials
- Managing social media business accounts including regular posting and management of content calendar
- Preparing and presenting regular reporting on marketing strategy and results
- Capturing quality video content of guests, leagues, events, and programs
- Developing creative ideas to improve the foot traffic into the venue
- Creating and executing promotional contests, giveaways, and membership events
- Building relationships with schools, churches, and other businesses
- Increasing social media followers and the number of positive Google reviews
- Updating the in-house digital marketing/advertising campaigns
- Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
- Assisting with all complex public relations efforts, inquiries, and strategies
- Event development and primary contact for all events prior to fulfillment
- Responsible for negotiating contractual agreements, event tracking processes, and database
- Accomplishes objectives by planning, developing, implementing, and evaluating programs, developing field sales action plans
- Sustains rapport with key accounts by maintaining regular communication, making periodic visits; exploring specific needs; anticipating new opportunities
- Provides information by collecting, analyzing, and summarizing data and trends
- Protects organization's value by keeping information confidential
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Serve as Manager-On-Duty ("MOD") when needed
- Participation in planning/strategic meetings
- Work with finance department to track and report profitability
- Development of operational Key Performance Indicator (KPI) reports
- Various other duties as required
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
