Business Development Coordinator

VSA Partners•Chicago, IL

52d•$80,000 - $120,000

About The Position

VSA's purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities-branding, advertising, data science and technology-all under one roof. VSA is also a proud member of Meet The People, an international family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world's most respected brands and forward-thinking organizations, including Google, Nike and IBM. Role overview Our team is on a mission to drive scalable growth through a proactive, intelligence-driven growth engine that integrates brand, demand, and data to create measurable pipeline impact. The Business Development Coordinator is the operational linchpin of VSA's Growth Engine. You'll manage and optimize the interconnected tech stack that powers VSA's proactive marketing and outbound ecosystem - ensuring the stack works seamlessly to generate, nurture, and convert high-quality leads. You'll also support the execution and reporting of the Growth + Marketing Plan, ensuring every campaign, lead, and outbound effort is tracked, measurable, and revenue-linked. This is an ideal role for a detail-driven, analytically minded builder who thrives on systems, precision, and operational excellence, and wants to play a key role in scaling an agency's growth infrastructure.

Requirements

BA/BS degree in a related field.
3+ years of business-related or client-facing experience; background in sales, marketing, consulting, or media is a plus.
Strong project management and organizational skills.
Excellent communication and stakeholder management abilities.
A proven track record of exceeding goals and striving to be a top performer.
Self-motivated, analytical, and highly detail-oriented.
Comfortable navigating ambiguity and pace - thrives in a dynamic, evolving environment.
Professional presence with the ability to represent VSA in client-facing interactions.
Positive, resilient mindset with a passion for learning and growth.
Strong time management and prioritization skills with a bias toward action.
Experience working with Salesforce, HubSpot, or other CRM platforms.

Nice To Haves

Prior experience with Inside Sales, B2B Sales, Lead Generation, and Prospecting is a strong plus.

Responsibilities

Manage the day-to-day operation of the Growth Engine tech stack:
Coordinate content + SEO analytics and web performance tracking.
Monitor inbound traffic and identify ICP-aligned accounts.
Maintain CRM (HubSpot) data integrity, manage automation workflows, and ensure campaign attribution.
Track buying signals and help prioritize target accounts.
Own list hygiene and segmentation across all systems - keeping ICP (Ideal Client Profile) tiers accurate, current, and prioritized.
Support outbound efforts: Campaign setup and QA, ensuring automation, triggers, and follow-ups are compliant and executed flawlessly.
Partner with Growth and Marketing leadership to support the execution of the Growth + Marketing Plan, including campaign setup, attribution tagging, and KPI tracking.
Support conference and event lead capture
Upload and manage lists, tag campaign codes, and align outbound follow-ups
Set meetings for conferences
Collect and track market intelligence for the growth team, organizing and categorizing sales lead information
Assist in sales collateral, proposal development, and meeting preparation
Assist in tracking thought leadership and PR outputs (SEO tagging, gated content, newsletter management)
Maintain cadence for reporting cycles - weekly Growth Standups, monthly channel reviews, and quarterly pipeline forecasts
Stay informed about industry trends, competitive landscape, and emerging technologies to effectively position our consultative services and refine outbound strategies
Maintain CRM accuracy and integrations across all platforms in the tech stack.
Build and update dashboards for:
MQL/SQL volume by channel
Outbound engagement and conversion rates
Lead-to-meeting velocity
Pipeline attribution and ROI by source
Surface insights and opportunities for optimization and identify friction points and efficiency gaps.