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The Business Development Coordinator is responsible for driving sales and generating leads through various outreach methods, including calls, emails, and meetings. This role requires a customer-centric approach, strong communication skills, and the ability to innovate in engaging customers. The coordinator will work closely with customers to assess their needs and provide tailored solutions, while also documenting interactions in the CRM system. The position involves travel to trade shows and customer sites, making it essential for the candidate to be self-motivated and detail-oriented.