Business Development and Sales - Idaho Falls, ID

Lifeway Mobility•Idaho Falls, ID

About The Position

Lifeway Mobility has an exciting opportunity for someone skilled in both Community Marketing (B2B) and Sales! In this role, you will be responsible for generating leads, building partnerships, and increasing brand awareness in both Idaho and Utah, while also completing in-home evaluations and generating sales in the Idaho location; a new location for Lifeway Mobility. In your business Development role, you will develop and maintain strong relationships with new and existing referral sources in the Idaho Falls and surrounding areas, and in Salt Lake City and surrounding areas. This includes engaging with referral sources such as hospitals, home health agencies, outpatient therapy companies, senior service providers, industry partners, non-profits, and physician offices. In your Sales role covering Idaho Falls and surrounding areas, you’ll be a trusted advisor, helping families overcome mobility challenges by providing tailored home accessibility solutions. Your expertise will empower individuals to live safely and independently at home. From the first consultation to the final installation, you’ll guide customers through life-changing solutions while delivering outstanding service. Success in this position comes from building trust, understanding unique needs, and delivering solutions that truly make a difference.

Requirements

Proven experience in sales, preferably in-home sales or mobility equipment, plus experience in marketing, B2B sales, or business development.
Strong existing relationships in the Idaho Falls area.
Exceptional relationship-building and communication skills, both with business stakeholders and with our customers and their families.
Ability to conduct detailed needs assessments and recommend customized solutions.
Excellent organizational and time management skills and attention to detail.
Experience using ERP and CRM systems for lead tracking and reporting.
Highly motivated self-starter with a passion for helping others.
A valid driver’s license and willingness to travel within assigned territories, including occasional overnight stays (25% overnight travel)
Problem-solving skills and the ability to remain professional in challenging situations.

Nice To Haves

Knowledge of local and federal regulations related to home accessibility is a plus.
A post-secondary degree is preferred but not required.

Responsibilities

Develop and maintain strong relationships with referral sources.
Conduct presentations, in-services, and educational luncheons for clinicians, physicians, facility staff, and other potential partners.
Generate and exceed monthly lead quotas for the sales team.
Utilize ERP and CRM systems to manage leads, track performance, and report on key metrics.
Analyze marketing performance data to identify trends, assess effectiveness, and make data-driven adjustments to optimize lead generation and business growth.
Develop and execute innovative marketing campaigns.
Coordinate review acquisition and digital marketing efforts in collaboration with the corporate marketing team.
Identify and implement advertising opportunities across print, direct mail, and digital channels.
Plan and execute events that drive lead generation and brand visibility.
Manage event logistics, including budgeting, vendor negotiation, booth setup, and staff coordination.
Attend and represent the company at industry events, networking groups, and community meetings.
Connect with Customers – Meet with 1-2 clients and their families each day to assess their mobility needs and recommend customized solutions.
Present Life-Changing Solutions – Demonstrate home accessibility products that enhance safety and independence.
Create Tailored Proposals – Develop accurate estimates based on in-depth needs assessments.
Collaborate for Success – Work closely with the Lifeway operations team to ensure seamless transitions from sale to installation.
Drive the Sales Process – Address customer questions, overcome objections, and offer financing and rental options.
Deliver Exceptional Customer Experience – Strive to exceed expectations, ensuring every customer interaction fosters trust and long-term relationships.