Business Development and Marketing Manager

SK Battery America • Palo Alto, CA

88d • $180,000 - $205,000

About The Position

We are seeking a Business Development and Marketing Manager to join our Firm. This position will be based in our Palo Alto, California office (hybrid). The Business Development and Marketing Manager (BDMM) is responsible for propelling business growth and amplifying market presence for select practices across the Northern California market. In this role, the BDMM will report to the Assistant Director (Palo Alto), office, practice and department leaders, relevant partners and work closely with the U.S. and global Business Development and Marketing (BDM) Department. The primary responsibility of this role is to proactively fortify and nurture existing client relationships while strategically acquiring and cultivating new client partnerships.

Requirements

• Strong knowledge of relevant Firm computer software programs (e.g., InDesign, InterAction, MS Office including PowerPoint, Word, and Excel) with the ability to learn new software and operating systems.
• Maintains current knowledge of industry best practices, trends and techniques.
• Demonstrates exemplary interpersonal and communication skills, both verbally and in writing.
• Demonstrates strong project management skills, with the ability to manage multiple priorities/deadlines and stay productive in a fast-paced environment.
• Demonstrates precise attention to details, with superior proofreading and fact checking skills.
• Demonstrates a professional demeanor, high emotional intelligence, cultural sensitivity and ability to interact effectively with all levels.
• Demonstrates an ability to continuously improve and innovate (e.g. regularly improve existing content and design of pitch and proposal materials).
• Ability to develop a deep understanding of the Firm’s business.
• Ability to develop relationships and collaborate with stakeholders.
• Ability to lead and supervise others.
• Ability to learn new software, systems, databases, and procedures quickly.
• Ability to work both independently and collaboratively in hybrid team environments.
• Ability to handle sensitive matters and maintain confidentiality.
• Ability to organize and prioritize work and delegate effectively.
• Ability to work well in a demanding and fast-paced environment.
• Ability to use discretion and exercise independent and sound judgment.
• Flexibility to travel and attend key events and meetings on occasion.
• Flexibility to adjust hours and work the hours necessary to meet operating and business needs.

Responsibilities

• Develops and implements proactive, organized marketing and business development initiatives for select practices, including client targeting programs and pursuit teams for the Northern California market.
• Drafts and prepares high-quality pitches, capability statements and BD presentations, working closely with relevant partners, the BDM AD, and supported by Skadden’s global functional teams, where relevant.
• Understands the sales cycle and advises attorneys on lead development, pitching, and follow-up.
• Manages sales pipeline processes for assigned practices and partners across regions.
• Takes ownership for pitch/presentation content, drafts tailored copy to convey Skadden's credentials, its differentiators, and its value proposition to potential clients.
• Oversees collection of practice experience for the Firm’s database for accurate profiling (with experience team support).
• Identifies and supports cross-practice and cross-region opportunities and collaborates with attorneys and marketing colleagues to align strategies, measure targeting progress, and drive overall business development plans to leverage those opportunities.
• Works with partners and Assistant Director to develop strategic plans for practice segments, execute tactics, report progress, and align resources with strategy.
• Collaborates with Strategic Intelligence and Client Accounting teams to utilize firm data and tech platforms for informed sales and client development activities.
• Drives tactics and programs that raise the practices’ internal and external visibility and positioning in key markets through speaking events, sponsorships, PR (with global PR team), and social media.
• Manages legal directory, award, and ranking opportunities, leading the drafting of regional practice submissions.
• Assesses the value and benefits of profile-raising opportunities, ensuring maximum benefit from sponsorships and speaking roles.
• Supports thought leadership by monitoring trends and collaborates with attorneys and the editorial team on related client mailing and articles.
• Leads strategic planning and execution of client events and speaking engagements (in collaboration with BD and Marketing Coordinator and global events team).
• Analyzes attendee lists and prepares tailored materials to enhance engagement.
• Supports attorney follow-up and tracks outcomes and activities in the CRM system to ensure effective event management and client interaction.
• Follows recommended guidelines and practices to enhance efficiency, customer service, and employee relations, aligning with the Firm's Core Values.
• Develops and communicates departmental guidelines and procedures, ensuring accurate and timely responses to service requests.
• Demonstrates effective interpersonal, written, and verbal communication skills for effective work relationships.

Benefits

• Competitive salaries and year-end discretionary bonuses.
• Comprehensive health care (medical, dental, vision), savings plan/401(k) and voluntary benefits.
• Generous paid time off.
• Paid leave options, including parental.
• In-classroom, remote, and on-demand learning and professional development opportunities.
• Robust well-being classes and programs.
• Opportunities to give back and make an impact in local communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree