Business Development Analyst

City of Suffolk, VA • Suffolk, VA

339d

About The Position

Under limited supervision, this position is responsible for crafting and communicating the City of Suffolk's business growth strategic priorities and marketing plans using strategies that encourage economic growth, small businesses development, and community partnerships. Tasks include collaborating with leadership to develop, implement, and manage strategic marketing and communication plans using multi-mode communication and engagement practices that integrate messaging across PR, traditional media, social media, and digital and event channels. Receives and responds to inquiries from businesses, manufacturers, and other industries. Compiles information and composes activity reports. Establishes and updates demographic information. Researches and maintains the department's building and site database as well as related website information.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Public Relations, Business Administration, Public Administration or related field
• Minimum of 3 to 5 years of experience in economic development, marketing and/or public relations
• Valid driver's license
• Knowledge of the policies, procedures, and activities of the City and or departmental practices as they pertain to the performance of duties relating to the position of Business Development Analyst.
• Knowledge and understanding of techniques utilized in developing economic assets to a City.
• Ability to direct and participate in related research activities and utilize information to develop marketing efforts and materials.
• Ability to interact with potential and new business owners to develop strategies for businesses.
• Ability to receive and appropriately respond to inquiries from businesses, manufacturers, and other industries regarding various development issues.
• Ability to accurately compile information and compose detailed activity reports.
• Knowledge and understanding of the importance of establishing and updating detailed demographic information.
• Ability to technically research and maintain the department's building and site database as well as related website information.
• Knowledge of the terminology, principles and methods utilized within the department.
• Ability to comprehend, interpret, and apply regulations, procedures, and related information.
• Ability to effectively communicate and interact with subordinates, supervisors, vendors, consultants, service providers, and members of the general public.
• Ability to assemble information and make written reports and documents in a concise, clear, and effective manner.
• Ability to use independent judgment and work with little direct supervision as situations warrant.
• Ability to use mathematical methods to perform required calculations.
• Knowledge and proficiency with computers and software programs typically utilized in the position.
• Ability to evaluate, audit, deduce, and/or assess data using established criteria.
• Ability to apply principles of persuasion and/or influence over others in a supervisory capacity.
• Ability to read a variety of reports, informational documentation, directions, instructions, and methods and procedures.
• Ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information.

Responsibilities

• Coordinates all Economic Development public relations, social media, and digital marketing campaigns, managing content creation, traffic engagement, and promotional initiatives
• Manage the creation of promotional materials, including event flyers, reports, and annual publications
• Market and promote businesses through press releases, ribbon cutting and social media posts
• Performs technical and administrative development related tasks to expand or encourage and assist new businesses to locate in the City; assists the department in the attraction, expansion and retention of businesses.
• Maintains and updates Economic Development attraction and in-house real estate website (www.YesSuffolk.com) to include available properties, city profile and marketing brochures.
• Directs related research and marketing activities; conducts specific target company research for marketing missions; develops marketing efforts and materials; directs and manages the office library of publications and marketing materials.
• Receives and responds to inquiries from businesses, manufacturers, and other industries; develops strategies for businesses; responds to requests for information from individuals interested in materials about the City of Suffolk.
• Compiles information and composes activity reports.
• Establishes and updates demographic information.
• Researches and maintains the department's building and site database as well as related website information; manages, maintains and supervises creative recommendations for in-house departmental website; directs, supervises, develops, maintains and updates the attraction, retention, and real estate databases; manages the relationship with outside marketing agencies.
• Performs related administrative tasks for the department; prepares background information and narratives for the Mayor's presentations at promotional events; provides financial analysis for projects requiring City participation.
• Participates in the preparation and administration of the economic development program budget; develops budgetary plans and controls to facilitate economic development programs and activities.
• Receives various forms, reports, correspondence, logs, membership lists, flyers, brochures, maps, photographs, manuals, reference materials, and other documentation; reviews, completes, processes, forwards or retains as appropriate.
• Coordinates activities with other municipal economic development representatives.
• Directs and coordinates special projects, events, and activities such as groundbreakings, ribbon cuttings, and opening ceremonies as needed.
• Designs marketing materials and PowerPoint presentations, updates and publishes community profile documents.
• Performs general clerical tasks, which may include answering telephone calls, making copies, sending/receiving faxes, filing documentation, or processing incoming/outgoing mail.
• Performs other related duties as required.

What This Job Offers

• Career Level: Mid Level
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees