Business Development Analyst

WVU MedicineBensley, VA

About The Position

Provides support for business operations and growth across the system through reporting and visualization of demographic, market, encounter, and other data visualizations. Conduct secondary data research through the collection and interpretation of encounter and market data. Conduct primary data research including conducting interviews and administering questionnaires, surveys, and focus groups. Present data visually in a manner to support senior leadership decision-making. Build relationships with and among providers and leadership to support service analysis and growth.

Requirements

  • Bachelor’s Degree in Business, Statistics, Math, Computer Science, or Market Research
  • Two (2) years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization
  • Critical thinking/problem-solving, analytics, and interpersonal relationship building
  • Proficient in data warehouse extraction and data visualization (Tableau, Power BI, etc)
  • Proficient in Microsoft Office software
  • Good verbal and writing skills.
  • Proficient mathematical skills.
  • Works with minimal supervision.

Nice To Haves

  • Certification in Market Research and/or Analytics
  • Certified Business Intelligence Professional (CBIP) certification
  • Five years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.
  • Knowledge of medical terminology, preferred.

Responsibilities

  • Monitor and Forecast demographic and health care service trends
  • Develop reporting to support analysis of services and growth opportunities
  • Consistently gather, validate, analyze, report, and act on data collected
  • Measure effectiveness of physician placement, marketing tactics, and provider outreach
  • Gather and analyze competitor data and market conditions
  • Convert data into digestible information packets
  • Convert relevant information into easily understandable visualizations
  • Conduct primary research, including conducting interviews and administering questionnaires, surveys and focus groups
  • Segment and analyze consumer and prospect data and customer preferences
  • Build relationships with providers and service line management
  • Gather, analyze and report regularly market share, referral, and trend data
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