Business Data Analyst

The New York Times•New York, NY

3h•$75,000 - $85,000

About The Position

The New York Times is looking for a curious analyst to dive into advertising analytics and the optimization challenges in our digital and print advertising business. As our Business Data Analyst, you will serve the Advertising and Sales teams. You will analyze our products and their supporting data sources, using insights to help innovate and optimize our sales efforts. Additionally, you will oversee print advertising, pricing strategy, and discounting approvals. You will partner with Ad Product, Sales, Revenue Operations, Sales Operations, and Finance to provide sales performance, trend insights, and print pricing strategies. You will report to the Manager, Business Analytics.

Requirements

1+ years of experience in a yield role
SQL Proficiency
Advanced Excel Proficiency (Pivot Tables, XLOOKUP, Complex Formulas)
1+ years of experience with Data Visualization tools (Tableau, PowerBI, Mode, Looker)
1+ years of experience working with both business and technical (IT) teams

Nice To Haves

BA/BS in Economics, Statistics, Mathematics, or related field

Responsibilities

You will analyze advertising and sales datasets to optimize overall performance, performance through building and monitoring dashboards that provide strategic optimization alerts and recommendations.
You will manage ad hoc reporting requests from across the ad sales team and partners, including campaign management, sales planning, and sales operations.
You will provide key business insights and actionable analysis to Sales, Advertising, and Product leadership based on performance trends.
You will manage pricing strategy for all print products, including approving discounts and price optimization.
You will work with print plant leadership to track print advertising costs vs. revenue and lead print advertising profitability.
You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.