Citibank, N.A. seeks a Business Analytics Lead Analyst or its New York, NY location. DUTIES: Work with large and complex data sets to evaluate, recommend, and support the implementation of business strategies using tools such as Python, Hadoop, and Spark. Document data requirements and perform data collection, processing, cleaning, and exploratory data analysis including data visualization techniques to assure data quality and readiness for downstream consumption using tools including MS Excel and Tableau. Interpret data to identify trends, patterns, and insights that inform business decisions and strategies. Monitor and analyze key performance indicators (KPIs) such as user engagement, profitability, and retention metrics. Provide data-driven insights to support product strategy and roadmap planning. Maintain regular communication with stakeholders to provide updates on project progress, requirements, and issues. Track performance of Travel Portal marketing campaigns and provide insights for marketing and product partners. Refine marketing strategy on Travel portal by optimizing targeting and establishing a profitability framework by developing travel propensity. Recommend actions for future developments and strategic business opportunities. Translate data into customer behavioral insights to drive targeting and segmentation strategies and communicate all findings clearly and effectively to business partners and senior leaders. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite in accordance with Citi policies and protocols.
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Job Type
Full-time
Career Level
Mid Level