BUSINESS ANALYST

Atos

19d•Remote

About The Position

We are seeking a specialized Business Analyst with strong data literacy & digital marketing expertise to drive requirements definition and stakeholder alignment for Marketing Technology Optimization initiative. This role bridges marketing operations, digital analytics, data engineering, and vendor ecosystems to integrate Adobe Analytics, and other marketing data into a Data Warehouse on Google Cloud Platform. The ideal candidate combines traditional BA excellence with technical savviness, translates complex marketing data requirements into actionable technical specifications for data engineering teams.

Requirements

7+ years of business analysis experience with focus on data-intensive initiatives and digital transformation
Experience with digital marketing platforms, campaign management, and marketing analytics, with a deep understanding of web analytics concepts and marketing measurement frameworks
Proven experience writing comprehensive BRDs, functional specifications, use cases, and user stories Experience with requirements management tools (Jira, Confluence, Azure DevOps, Enterprise Architect)
Strong understanding of Agile/Scrum methodologies and BA role in agile delivery
Strong data literacy with ability to understand data models, schemas, and integration patterns

Responsibilities

Conduct structured discovery sessions with Marketing, Digital, Analytics, Data Science, and IT stakeholders to elicit comprehensive data requirements
Facilitate requirements workshops to understand campaign metadata, clickstream data, and attribution needs
Distinguish between business requirements and technical/system requirements, ensuring clear traceability from business goals to implementation
Develop detailed Business Requirements Documents (BRDs), Functional Specifications, and Technical Requirements aligned with customer’s documentation standards
Define data-centric requirements including data definitions, KPIs, reporting needs, campaign structures, and funnel measurement expectations
Create comprehensive requirement traceability matrices linking business objectives to data sources, transformations, and consumption layers Digital Marketing & Analytics Domain Expertise
Translate marketing KPIs (conversion rates, attribution models, customer lifetime value) into measurable data requirements
Understand and document clickstream concepts including visits, sessions, ECIDs, identity stitching, and cross-device tracking
Define funnel measurement requirements across awareness, consideration, conversion, and retention stages
Elicit requirements for UTM parameter tracking, audience segmentation, creative performance measurement, and multi-touch attribution
Understand media agency reporting expectations and translate them into Data warehouse consumption layer specifications Data Flow Analysis and Integration Mapping
Document end-to-end data flows from source systems (Adobe Analytics, Adobe Target, Sitecore) through GCP ingestion to BigQuery
Map data elements from marketing platforms to dimensional models and consumption semantic layers
Identify data quality requirements, validation rules, and reconciliation points across multi-source integrations
Define data governance requirements including PII handling, consent management, and regulatory compliance Facilitation and Documentation • Present findings and recommendations to leadership, articulating business value and implementation approaches
Build consensus across internal teams on requirement scope, acceptance criteria, and delivery timelines
Document user journeys showing clickstream paths, attribution touchpoints, and conversion funnel stages
Maintain data dictionaries and glossaries defining marketing metrics, dimensions, and business terminology
Refine requirements iteratively based on feedback from development teams and evolving business needs