Business Analyst

RAPP-posted 3 months ago
$56,000 - $67,000/Yr
Full-time • Entry Level
Hybrid • Detroit, MI
5,001-10,000 employees
Professional, Scientific, and Technical Services
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RAPP Detroit is looking for a Business Analyst to join our award-winning Program Management team. We are RAPP - world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

  • Requirement gathering: Collect and document business requirements from stakeholders.
  • Collect technical requirements: Identify integration with CRM, personalization needs, tracking, and automation.
  • Documentation: Create detailed, accurate, and thorough documents including Adobe email campaign specifications, seed lists, and test scenarios required for each email campaign.
  • Develop business logic as it pertains to audience segmentation which aligns with email and direct mail creative needs.
  • Identify audience segmentation and guide team and client on data needs for dynamic email content.
  • Testing and validation: Assist in agency quality testing to ensure solutions meet business needs and align to provided specifications.
  • Ensure all requirements (personalization, dynamic content, links, tracking, data) are implemented as specified.
  • Validate business logic and serve as liaison with any partner email deployment vendor.
  • Process Mapping and Analysis: Identify inefficiencies or bottlenecks in the existing workflow.
  • Propose improved processes for email development.
  • Mitigate Risks: Collaborate with cross-functional teams to solution and problem-solve as issues arise.
  • Escalate as necessary to ensure integrity of client expectations and internal capabilities.
  • Meeting Leadership: Lead effective and efficient meetings through preparation, clear direction, and detailed meeting agenda.
  • Process and Quality: Champion agency process and quality work.
  • Bachelor's Degree or equivalent experience
  • 3-5 years project management experience
  • Entry-level agency experience preferred
  • Email and direct mail experience required
  • Database and customer segmentation experience required
  • Data file layout and data feed knowledge and experience required
  • Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
  • Email testing experience required
  • Ability to manage multiple projects at one time
  • Proven track record and experience in people collaboration
  • Proven track record in issue identification and resolution
  • Proficient in key software: Microsoft Office tools (particularly Excel, Power BI), Adobe Workfront or similar project management software
  • Technical aptitude/understanding of the principles and components of HTML development and testing
  • Strong written and verbal communication skills
  • Empathy and active listening
  • Time management
  • Organization
  • Attention to detail
  • Health/vision/dental insurance
  • 401(k)
  • Stock options
  • Healthcare & Dependent Flexible Spending Accounts
  • Vacation, sick, and personal days
  • Positive activism days
  • Paid parental leave
  • Disability benefits
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