Business Analyst (Microsoft Dynamics)

Mattamy Homes

About The Position

At Mattamy Asset Management (MAM), everyone has an important role to play in our shared success. Developing thoughtfully planned communities is complex work and our diverse teams come together to deliver on that mission in every aspect. We are thoughtful planners, precise project managers and practiced subject matter experts. And in each area of our evolving business, we are trusted to drive results. Here, your opinion will be invited, and your contributions will count. You’ll be surrounded by caring people who encourage you to be exactly who you are. You’ll grow in your area of expertise, learning alongside committed colleagues. With a relentless focus on industry leadership and a deep commitment to sustainability, we’ve got big plans for the future – and for you. Learn more about what makes working at Mattamy special and our award-winning culture. We are seeking a Marketing Business Systems Analyst to join our collaborative and fast-paced IT delivery team, responsible for ensuring the successful delivery of fully tested and functional Microsoft Dynamics 365 Real Time Marketing solutions and eCommerce platform solutions. This includes Dynamics 365 Marketing (Real‑Time Journeys), Customer Insights – Journeys/Data (CI), Power Platform, consent & preference frameworks, website and eCommerce applications, analytics, and integrations that support Marketing’s lead generation, nurture, engagement, segmentation, and compliance activities. In this role, you will collaborate closely with Product Owners, Developers, QA Testers, Data/Analytics, Business Subject Matter Experts (SMEs), and Marketing Leadership to translate business needs into effective, scalable, low‑customization platform solutions.

Requirements

BA Business, Technology, Marketing or another related field
5+ years of experience working with marketing technology platforms (CRM/Marketing Automation/CI/CDP) and web experiences.
Hands-on experience with Dynamics 365 Marketing (Outbound + Real-Time) or similar enterprise marketing automation tools.
Strong understanding of segmentation, customer insights, customer journeys, lead lifecycle, and attribution.
Proficiency with requirements gathering, process mapping, and functional documentation.
Experience using Azure DevOps for request management and visualization.
Experience collaborating with developers, QA analysts, and product owners in an Agile-focused delivery.
Ability to translate business insights into actionable platform configuration.
Strong analytical and problem-solving skills.
Excellent verbal and written communication skills suitable for business and technical audiences.

Nice To Haves

Familiarity with enterprise data architecture and integration patterns.
Experience working in the Homebuilding industry.

Responsibilities

Conduct structured discovery with Marketing, Digital, and eCommerce SMEs to document current state processes, pain points, data dependencies, and desired outcomes.
Translate business needs into clear, testable functional requirements, aligned with internal requirements processes.
Identify process opportunities using Real-Time Marketing capabilities such as trigger‑based journeys, natural language segments, and contact point consent.
Define measurement requirements (KPIs, attribution approach, funnel reporting) for campaigns, journeys, and website initiatives—especially those tied to conversion and revenue outcomes.
Ensure requirements align with IT Delivery standards (e.g., minimizing customizations, aligning with OOB RTM architecture).
Partner with Developers and the Technical team to assess feasibility, clarify logic, and ensure alignment to Real‑Time Marketing.
Participate in internal solutioning discussions and review functional/technical solution documents.
Serve as the functional bridge between website/eCommerce teams and CRM/Marketing Automation, ensuring business outcomes are supported end-to-end.
Create and refine User Stories in Azure DevOps; ensure well‑structured user stories and acceptance criteria.
Validate delivered functionality through hands‑on testing in collaboration with QA.
Provide Level 3 functional support for Real‑Time Marketing, Customer Insights, segmentation, consent, preference center, and campaign execution tools.
Troubleshoot Marketing journeys, triggers, personalization, data issues, and CI integrations.
Partner with Data/Analytics to ensure accuracy of KPIs, attribution, customer profiles, and dashboards.
Recommend configuration-based optimizations to improve deliverability, compliance, and performance.
Ensure Marketing team uses platform capabilities efficiently (email templates, personalization, assets, events, landing pages, A/B tests).
Communicate constraints, recommended approaches, sequencing, and impacts in a clear, collaborative manner.
Facilitate demos, working sessions, and training for business users as new RTM capabilities roll out.
Support Marketing Leadership with insights into platform readiness, dependencies, and release planning.