Business Analyst - Marketing Technology

MetLife

278d • $64,000 - $90,000

About The Position

Join our dynamic team at MetLife, where we are revolutionizing the marketing technology landscape. We are committed to delivering innovative solutions that enhance customer engagement and drive business growth. If you are passionate about technology and enjoy the collaboration & innovation that comes with successful teams, we want to hear from you! As a Technical Functional Analyst you will play a pivotal role in managing, defining, and communicating the capabilities that drive engaging digital experiences. We are seeking a passionate, customer-centric marketing technology analyst who thrives at the intersection of marketing and technology. You will immerse yourself in our portfolio of digital marketing platforms and lead the charge in driving innovative solutioning & delivery across MetLife's digital properties.

Requirements

• Bachelor's degree in a related technology or business discipline.
• 1 - 2+ years of experience or exposure to software engineering and/or marketing technology (related intern or co-op experience can be applicable).
• 1 - 2+ years of experience or exposure in business analysis and the development of use case & requirement definitions (related intern or co-op experience can be applicable).

Nice To Haves

• Demonstrated ability to work in a global environment with matrixed organizational management.
• Experience in a consulting space or industry preferred.
• 1-2+ years of experience focused in one or more of the following Marketing Technology domains: Web Experience Management, Campaign Management, E-commerce, Testing & Optimization, or Data Management.
• Ability to steer communications to reflect the benefits of project initiatives and gain buy-in from stakeholders.
• Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources.
• Start-up mindset, with a lean towards action and test & learn practices.

Responsibilities

• Collaborate closely with business partners and global stakeholders to define and manage the technical capabilities required to drive marketing enablement.
• Translate business requirements into specific technology requirements and user stories for the development team.
• Serve as the interface between technology and business partner teams to ensure accurate delivery of solutions.
• Author business cases, user stories, and acceptance criteria for seamless implementation by the development team.
• Communicate effectively with product owners to provide insights into existing toolset features for reuse and identify overlap of capabilities across projects.

Benefits

• Comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability.
• Company-paid life insurance and legal services.
• Retirement pension funded entirely by MetLife and 401(k) with employer matching.
• Group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance.
• Employee Assistance Program (EAP) and digital mental health programs.
• Parental leave, volunteer time off, tuition assistance and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree