Business Analyst Marketing Technology (Hybrid - Troy, MI) - Health Alliance Plan
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About The Position
Under the general direction of the Product Owner, Business Lead, or Data Analytics and Strategy Leader, formulates and defines new business strategies and data models to enhance business efficiencies. Assists with the defining scope and objectives based on both user needs and a good understanding of applicable business and data insights. Devises or modifies procedures to solve complex problems considering software limitations, data design considerations, and information flow. Develops requirements analysis, use case reviews, fit/gap analyses, epics/features/user stories, acceptance criteria, and business process re-engineering. Understands the customer journey. Competent to work at the highest level of most phases of systems analysis while considering the business implications of the application of technology to the current and future business environment. Communicates issues, and risks directly with technical management or other responsible entities to ensure a fully integrated solution across multiple work streams.
