Business Analyst, GTM Systems

HHAeXchange • Washington, DC

137d • $90,000 - $100,000

About The Position

HHAeXchange is seeking a Business Analyst, GTM Systems to support the strategic evolution of our go-to-market technology stack, with Salesforce at its core. Sitting within the GTM Systems team, this cross-functional role will support four product owners aligned to key stages of the customer lifecycle: Customer Operations, Customer Transactions, Sales Efficiency, and Marketing Operations. This individual will help translate business needs into clear, actionable requirements, manage day-to-day enhancements, support data quality initiatives, and act as a connective layer between product owners and technical delivery. This is a high-impact, high-visibility role with a strong growth path toward product & process ownership. Core Philosophy & Mission: Empower internal teams with a well-orchestrated, insight-driven GTM tech stack. Shift from reactive system support to strategic solution design. Treat internal stakeholders as customers and prioritize velocity, usability, and impact in every project.

Requirements

• 2–4 years of experience in business systems analysis, GTM operations, or Salesforce administration
• Familiarity with the Salesforce ecosystem (Sales Cloud required; Service Cloud or CPQ a plus)
• Strong organizational skills with experience juggling multiple workstreams
• Demonstrated ability to write clear requirements and user stories
• Effective communicator who can translate technical concepts for business stakeholders
• Team-oriented mindset with a willingness to jump in and support wherever needed
• Detail-oriented with strong documentation and follow-through habits
• Proficiency in Excel/Google Sheets, basic reporting, and data cleanup
• Experience with ticketing or project management tools (e.g., Jira, Asana)
• Understanding of basic process modeling or diagramming (e.g., Lucidchart, Miro)

Nice To Haves

• Experience in a high-growth SaaS company
• Exposure to product management frameworks or agile methodology
• Basic understanding of GTM workflows (lead-to-opportunity, quote-to-cash, etc.)
• Interest in growing into a GTM Systems Product Owner role

Responsibilities

• Act as a shared business analyst and project coordinator across four GTM product owners
• Gather and refine requirements for enhancements, integrations, and automations
• Translate stakeholder needs into clear user stories, process diagrams, and documentation
• Support Salesforce enhancement testing, minor configurations, and field/data validation
• Help troubleshoot user issues and assist in triaging requests to the appropriate product owner
• Maintain up-to-date documentation on key GTM system processes
• Support user enablement activities with documentation, demos and FAQs
• Conduct ad-hoc data cleanups across Salesforce and integrated platforms
• Partner with product owners to ensure data quality standards are upheld
• Assist in pulling reports and analyzing GTM system performance when needed
• Support sprint planning, backlog grooming, and basic project coordination across GTM teams
• Help monitor adoption and usage of new system features and releases
• Coordinate UAT efforts and stakeholder sign-offs for small enhancements
• Other duties as assigned by supervisor or HHAeXchange leader.

Benefits

• Competitive health plans
• Paid time-off
• Company paid holidays
• 401K retirement program with a Company elected match
• Other company sponsored programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees