Business Analyst - Custom Applications, AI Enablement, and Salesforce

Wasserman•Los Angeles, CA

1d•$120 - $130

About The Position

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Job Overview: Wasserman is a culture-centric agency, serving the world’s best athletes, artists, brands, and properties. We have an exciting opportunity for a Business Analyst – Custom Applications, Salesforce, and AI Enablement to join our growing Technology team as we invest in AI to support how our teams work across sports, entertainment, and culture. In this role, you will focus on custom-built internal applications and AI-enable solutions, partnering closely with business stakeholders and engineering teams to translate ideas into clear, build-ready requirements. You will help identify, shape, and embed AI-enabled capabilities into real workflows, ensuring solutions are practical, well-governed, and deliver measurable value for teams. You will also own Salesforce configurations and enhancements where appropriate, helping ensure solutions are well-scoped, feasible, and aligned to how teams work in practice. About you – You’re a curious, collaborative problem-solver who enjoys rolling up your sleeves and working closely with teams to bring ideas to life through practical, build-oriented solutions. You enjoy partnering with both business and technical stakeholders to translate needs into clear requirements and you bring thoughtful judgment and a can-do mindset when navigating evolving tools, platforms, and ways of working. If you enjoy helping teams move from concept to delivery and seeing solutions adopted in the real world, we’d love to hear from you!

Requirements

4+ years of experience as a Business Analyst, Systems Analyst, or similar role
Strong experience supporting custom applications, internal tools, or platform-based solutions
Experience working with development or integration teams in build-oriented environments
Working knowledge of Salesforce capabilities and configuration concepts (hands-on configuration experience is a plus, not required)
Ability to understand system interactions and data flows at a conceptual level
Strong communication, organization, and stakeholder coordination skills

Nice To Haves

Experience with intake or workflow tools (e.g., Asana, Monday, Smartsheets) is a plus
Experience in media, sports, entertainment, or other fast-paced, relationship-driven industries
Familiarity with enterprise platforms (CRM, financial systems, data platforms, workflow tools)
Experience supporting globally distributed or international teams
Curiosity and comfort working with emerging technology in governed, responsible environments

Responsibilities

Gather and document business and functional requirements for custom applications, internal tools, and AI-enabled solutions
Partner with engineering and integration teams to translate requirements into build-ready specifications
Help define workflows, user journeys, edge cases, acceptance criteria, success metrics, and exception handling for new solutions
Support initiatives involving automation or AI-adjacent capabilities, with a focus on usability, adoption, and operational fit
Participate in backlog refinement, testing, UAT, and rollout support
Support Salesforce enhancements and configuration in partnership with admins and delivery teams, including objects, fields, flows, validation rules, and page layouts
Help design workflows that span custom applications and Salesforce
Provide input on data handoffs and system interactions to ensure clarity and consistency
Partner with business stakeholders to identify and shape AI use cases aligned to productivity, automation, and efficiency outcomes
Support AI pilots and phased rollouts, ensuring solutions are embedded into everyday workflows
Act as a business-facing interface for approved AI tools and platforms
Help assess feasibility, value, and readiness before initiatives move into delivery
Promote adoption by ensuring solutions are understandable, practical, and well-documented
Work closely program, product, and technology leads to clarify scope, priorities, and dependencies
Collaborate with engineering and platform teams to ensure requirements are feasible and well understood
Ensure solutions are feasible, aligned, and avoid duplication, unnecessary complexity, or shadow systems
Contribute to improving standards and processes for documenting and delivering requirements
Support reviews of tools and workflows for newly acquired or onboarded teams, documenting gaps and helping transition to shared platforms