Bundschu Co Wine Educator (seasonal)

Vineburg Wine Company•Sonoma, CA

3h•Onsite

About The Position

The Bundschu Co. Wine Educator plays a key role in creating a unique and memorable experience for every guest. This position brings the brand to life through engaging storytelling, deep wine knowledge, and exceptional hospitality—with a strong focus on The Wine Educator hosts tours, private experiences, heritage tastings, and other intimate engagements on property. This role requires a passion for wine education, a commitment to continuous learning, and the ability to connect authentically with guests while representing the history, family legacy, and wines of Bundschu Co. The Wine Educator also serves as a mentor and leader within the team, contributing to ongoing education and supporting the development of Tasting Room Concierge and Runners.

Requirements

Must be at least 21 years of age
High school diploma or equivalent required
Minimum 1 year of experience in the wine industry required
Ability to work a flexible schedule, including weekends and holidays
Experience with POS systems (or willingness to learn)
Professional, personable, and guest-focused demeanor

Responsibilities

Demonstrate strong expertise in wine education, viticulture, and Bundschu Co. history
Actively participate in and contribute to internal wine education programs and curriculum development
Maintain deep knowledge of small-production and featured wines (e.g., Heritage wines, Bundschu Cabernet, etc.)
Commit to ongoing, self-driven wine education
Serve as the lead educator and host for tours, private tastings, and heritage experiences
Deliver engaging, personalized, and high-touch guest experiences
Represent the Bundschu Co. brand with authenticity, warmth, and professionalism
Build meaningful relationships with guests through storytelling and connection
Integrate wine education with a strong focus on sales
Confidently ask for the sale and guide guests through purchasing decisions
Take ownership of achieving retail goals, including wine sales, wine club sign-ups, and guest data collection
Support operations across multiple service areas, including the Tasting Room, Courtyard, Donkey, and Rhinefarm tastings
Collaborate cross-functionally with DTC and other departments
Participate in virtual tastings and outbound guest engagement efforts
Adapt to a fast-paced, dynamic environment with a team-first mindset
Anticipate and respond to guest needs with care and attention
Engage guests in a way that reflects the brand’s values and hospitality standards
Maintain a positive, enthusiastic, and solution-oriented approach in all interactions
Uphold high standards of appearance, communication, and conduct
Maintain a polished and professional presence in all guest-facing environments
Ensure back-of-house behaviors (e.g., cell phone use, eating, drinking) remain out of guest view
Communicate with respect and professionalism with both guests and team members
Demonstrate proficiency (or strong coachability) with POS/AMS systems
Accurately process transactions, including retail sales, shipping orders, and will-call pickups
Maintain and update guest information within the customer management system
Apply strong problem-solving skills and remain open to feedback and coaching
Work independently to set up, execute, and close out tastings and tours
Contribute as a collaborative team member in high-volume service areas
Navigate diverse personalities and shifting priorities with flexibility and professionalism