Buick GMC Crossover Segment Manager and Buick GMC Product Strategy Manager

General Motors • Warren, MI

208d

About The Position

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. Join us! This is a leadership role overseeing all Buick and GMC ICE and EV crossover programs, with 4-5 direct reporting Product Managers. This role is also responsible for Buick and GMC Product Strategy development, communication and consistent execution.

Requirements

• +7 years of automotive cross-functional experience in marketing, product development, market research, planning.
• Understanding of program segment and role of brand within global product portfolio.
• Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior.
• Strong capability in strategic & innovative thinking, cross-functional collaboration, dealing with ambiguity, taking initiative, leadership.
• Ability to speak fearlessly the Marketing POV while seeking to understand cross-functional viewpoints.
• Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations.
• Ability to communicate clearly and succinctly in a variety of communication settings and styles - written and orally.
• Ability to concisely frame issues, draw conclusions, and make recommendations to leadership.
• Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums.
• Ability to effectively manage multiple projects and assignments on time and with attention to detail.
• Ability to work evening and early morning hours to support discussions with program teams (all homeroomed in Korea).
• Bachelor's degree.

Nice To Haves

• Product Marketing experience is highly preferred.
• Familiarity with GM global vehicle development, pricing, and marketing launch processes.
• Familiarity with GM product and marketing systems and databases: PPC, PCAT, CR/DN, VCPS, Global Information Center, Competitive Product Database, Sales and Registration Reporting, New Vehicle Customer Studies.
• Master's degree in Business Administration preferred.

Responsibilities

• Oversee all BG ICE and EV programs (in-market and future) and provide strategic guidance to BG crossover product managers.
• Provide context to help frame program-level challenges, share learnings across programs.
• Enforce brand strategy and maintain fresh products through content updates and lifecycle enhancements.
• Align with marketing on optimized product offering considering dealer feedback, sales performance, etc.
• Align contenting strategy within GM brands.
• Maximize digital revenue through thoughtful packaging of hardware digital enablers.
• Play a critical role representing Buick and GMC crossover programs at leadership forums.
• Significant human resource management responsibility on workload rebalancing, performance management, hiring, coaching, and developing all team members.
• Serve as the voice of Buick and GMC brands, working closely with cross-functional partners to develop BG product strategy.
• Establish a process to ensure BG product strategy is developed with key stakeholder alignment.
• Communicate BG product strategy across all key stakeholders.
• Execute strategy consistently, including escalation and deviation.
• Global alignment with other regions.
• Support BG-related portfolio activities with portfolio planning team.
• Collaborate with Design teams on future vision, concepts, and brand strategy.
• Develop BG strategic point of view for ad hoc topics that have impacts across the portfolio.
• Champion and navigate strategic corporate initiatives with customer-first mindset.

Benefits

• A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
• Relocation benefits may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree