Buick GMC Bloomington Digital Sales Performance Manager

Walser Automotive Group•Bloomington, MN

About The Position

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’vegrown to29 dealershipsrepresenting26 brands across Minnesota, Kansas, and Illinois. We lead withinnovation, technology, and a promise to deliver an exceptional experience every time. And your work here matters: aportionof every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities. At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a realimpact.

Requirements

Must be at least 18 years of age
Ideal candidate will have a proven track record in sales and data management
Professional attitude and willingness to adapt to business needs
Strong sales, customer service, and interpersonal skills
Excellent verbal and written communication skills
Must have a valid driver’s license and acceptable driving record

Responsibilities

Implement and manage a daily service to sales process
Manage monthly and ad hoc database and equity mining campaigns and initiatives
Serve as an expert user in CRM (DriveCentric) and data mining technology platform (AutoAlert) to support the needs and requests of the dealership
Manage CRM business rules, plan management, lead source management, maintenance, and user management
Establish best practices for digital lead handling and adapt strategy to align with changes in business need
Monitor incoming leads and distribute equitably to the sales team in a timely manner
Drive incremental sales, service, and acquisition appointments and opportunities through proactive outreach and marketing campaigns to existing customers and unsold opportunities
Manage daily, weekly, and monthly reporting of key metrics using various platforms
Work closely with General Manager and Sales Managers to identify and coach Customer Specialists that are under performing
Assist managers and sales staff with work plans to ensure quality and completion
Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded

Benefits

Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away
Career Growth & Opportunity for Advancement
We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
Employee Discounts: Enjoy exclusive employee discounts across products and services.
Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
Community Involvement
Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
Employee Assistance Program (EAP) – Support for personal and professional challenges
Referral Program – Earn referral bonuses for referring talented candidates